616: Lifestyle Creep, Luck, and Why Every Podcast Guest Has an Online Course: Q&A w/ Nick

The Side Hustle Show

Nick Loper

Business, Education, Entrepreneurship, How To

4.7 • 1.6K Ratings

🗓️ 1 July 2024

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode, we're diving deep into the listener mailbag for a Q&A session. I'll tackle things like lifestyle creep, the role of luck, and inadvertently breaking a bunch of links. And hey, why does it seem like every podcast guest is selling an online course? Spoiler: there’s some truth to it, and we’ll dig into why that happens. This is the 16th installment of this series, so feel free to check out the older ones: 585: Giving Away Ideas, Getting Great Guests, Growing Your Business, and More: 20 Questions With Nick 556: Pricing, Podcasting, Permission to Quit, and More: 20 Questions with Nick 498: Profitable Podcasting, Getting Clients, and $50k/mo in Passive Income: 20 Questions with Nick 451: Affiliate Marketing, Early Retirement, and Side Hustle Shifts Over 8 Years of Podcasting: 20 Questions with Nick 431: Fear of Selling, Protecting Ideas, Podcasting and More 412: Side Hustle Ethics, Charging Your Friends, the Side Hustles I’m Most Excited About, and More 365: Market Saturation, Mind Mapping, Miracle Mornings, and More 346: The Con of the Side Hustle, Beanie Babies, Affiliate Marketing, and More 320: Multiplying Money, Morning Routines, and $100k Side Hustles 291: Email, Ebooks, Platforms, and Conferences 271: Brilliant Blogging, Ruthless Productivity, and Guaranteed Success 245: Network Marketing, Imposter Syndrome, My Side Hustle Mistakes, and More 219: Growing Traffic, Monetization, List-Building, a Day in the Life, and More 198: Blogging, Branding, Book Writing, and Finding the Right Side Hustle for You 181: SEO, Affiliate Marketing, Self-Publishing, Udemy, and More It's a jam-packed Q&A session with actionable insights to help you level up your side hustle game, so there's a little something for everyone in this episode. Let's dive in! Full Show Notes: Lifestyle Creep, Luck, and Why Every Podcast Guest Has an Online Course: Q&A w/ Nick New to the Show? Get your personalized money-making playlist here! Sponsors: Shopify — Sign up for a $1 per month trial! Indeed – Start hiring NOW with a $75 sponsored job credit to upgrade your job post! This is Small Business Podcast – Brought to you by Amazon, explore the stories of small business owners as they navigate their path to success!

Transcript

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0:00.0	We're talking Lifestyle Creep, The Role of Luck, inadvertently breaking a bunch of links, and why does it seem like every podcast guest is selling an online course?
0:10.0	What's up, what's up, Nick Loper here?, welcome to the side hustle show, light on the theory, heavy on the tactics.
0:16.4	It's the business podcast you can actually apply. And today we're diving into the listener mailbag for a little
0:21.6	Q&A session.
0:23.0	First question that came through, love this on,
0:24.8	why are so many guests selling an online course?
0:27.4	That was a listener question.
0:28.4	I got recently, I thought it was a good one,
0:30.0	shows you're paying attention.
0:31.4	First of all, there is some truth to that perception.
0:34.5	I looked at the last two years,
0:36.2	the last 100 side hustle show episodes.
0:38.8	In between 20 and 30% of them featured a guest
0:41.4	that had a course or a product directly related to what we were talking about.
0:46.2	So why does that happen? There's a few reasons. First, it's kind of been the unwritten rule of media for decades, whether it's TV talk shows, radio and now podcasts.
0:56.8	Look, you help me with content. My audience is going to find helpful or entertaining and I give you a platform to drive exposure for your thing.
1:03.4	It could be the new season of your show, your book, your podcast, your upcoming movie, your service offering,
1:08.9	or what's common in the entrepreneurial world, especially the entrepreneurial podcast world, your online course.
1:14.8	Now another thing to consider is it's hard to expect somebody to give up an hour of their time for that
1:19.5	interview, especially if they're busy entrepreneurs, and especially like in the case of the
1:24.6	side hustle show if the expectation is going to be you're going to be sharing behind
1:28.8	the scene stuff about how your business works to potentially create more competition for yourself if there's nothing in it
	...

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