616: Joann Kandrac and Kelly Kole: Onboarding New Interior Design Clients

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Business, Design, Arts

4.8 • 786 Ratings

🗓️ 24 November 2020

⏱️ 77 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today with Joann Kandrac and Kelly Kole: Welcome to A Well-Designed Business!® Today, I’m joined by two amazing ladies, Joann Kandrac and Kelly Kole. When I hear Joann and Kelly talk, and I listen to the way they describe their business, the phrase “a well-oiled machine” comes to mind. But it hardly seems big enough to describe how fine-tuned every step of their process is. Today, they’re sharing some of the secrets behind their success, focusing on the onboarding process and how they carry new clients from initial interest to writing that check! Pick it apart: [10:20] Joann and Kelly reveal their “secret weapon” for intake conversations, and share why having trusted staff members makes all the difference [19:05] Kelly explains how their qualifying process allows them to approach their consultation with confidence [23:40] Joann and Kelly share why their system for measuring at the consultation [35:48] Joann, Kelly, and LuAnn discuss the “Client Binder” and how it allows for a smooth transition into the next steps of the process [43:48] LuAnn, Joann, and Kelly discuss why it’s important to get the proposal done within three days Ah-Ha moments from LuAnn, Joann, and Kelly: “We’ve done enough qualifying on the front end that we do not walk in treating [the consultation] as a meet and greet. We walk in with the approach that we are now working together. You are going to hire us to move forward.” -Kelly “The proposal is a lot about repeating everything the client said back to them.” -Kelly “Anytime I see a designer lamenting that a client has pushed them back on their value, I just say, “You didn’t express it.” Because what you do is so difficult and so highly-detailed that if you can make it clear to a consumer what that is, how could they debate the value of it?” -LuAnn “This is the theme that keeps emerging. You’re listening to your clients and making sure they are understood by you, and then you’re consistently creating conversations, opportunities, and presentations all through your process that keeps reinforcing, “This is what we heard you say.” -LuAnn More About Kandrac and Kole: Voted one of Atlanta’s Top 20 Residential Interior Designs by the Atlanta Business Chronicle, Kandrac & Kole has been featured on HGTV as well as in The New York Times, Atlanta Homes & Lifestyles, Better Homes & Gardens, Southern Home Magazine and many others as well as participants of the One Room Challenge Spring 2020. Kandrac & Kole has established a well known reputation for their approachable, dynamic personalities, their signature use of color and pattern and their one of a kind, custom designs. As industry experts for residential and commercial design, Joann Kandrac & Kelly Kole share upbeat and entertaining narratives regarding their design projects, travels and personal stories on their popular blog, their podcast Inside Design with Kandrac & Kole and via national speaking engagements. Joann and Kelly’s love and commitment to the power of interior design also extends towards their charity work throughout the U.S. and Guatemala. Connect with Kandrac and Kole Website Podcast Instagram Facebook Pinterest Twitter LinkedIn Youtube What's new with LuAnn Nigara Luannlive.com luannnigara.com/launch www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well - Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business - The Power Talk Friday Experts Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast A Big THANK YOU to today’s podcast sponsor: Mydoma Studio is the complete designer toolkit—a place for you to manage all of your projects. Mydoma Studio is bringing in a Black Friday deal that you cannot miss out on! From November 26th, all the way up to the 30th, you can get 25% off your annual subscription of Mydoma Studio - which works out to a whole 4 months free! There’s no sale bigger than this, so head on over to mydomastudio.com/blackfriday to get this steal of a deal! Other Shows Mentioned: #482 Cheryl Clendenon: Small Business, Think Big#492 Laura Umansky: Leadership is the Secret Sauce of Success

Transcript

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0:00.0	Hey, are you getting ready for Thanksgiving? Maybe you're hosting and you're busy getting all of your dishware organized and your menu organized. Or maybe you're like me. You're at the season where you just get to ring the doorbell with a pie in your hand, right? Either way, I hope you are planning to spend some quality time with friends and family, whether that means it's a big,
0:21.1	raucous crowd and lots of carrying on or downtime. Either way, I'm wishing you a happy
0:26.5	holiday season. And, you know, what happens after Thanksgiving, we have Black Friday.
0:31.6	And on Black Friday, Luann University is officially opening registration. And here's the thing. Because it's Black Friday,
0:39.2	we got some Black Friday deals for you. All right, first of all, let me explain this. Early Bird for
0:44.0	Luann University is open from November 29th through December 31st, 2024. So that is the entire early bird
0:52.4	period. And during the early bird period, you get two bonuses.
0:57.2	Number one, you get the early bird pricing.
0:58.8	But you also get, if you buy, whether you buy a five-week course or a three-hour intensive,
1:05.2	if you purchase and register during the early bird period, you are going to be enrolled in the workshop that
1:13.4	Amber DeLegarza and I are hosting together live. It's called Success by Design. Strategic
1:20.6	Goal Setting meets Time Mastery. Okay. So this is going to be a live workshop. It is going to happen in real time on january second
1:30.4	twenty twenty five and we're going to spend part of the time mapping out how do you set your goals
1:37.1	what do you do how do you decide if it's a legitimate goal if it's a reach goal if it's a too easy
1:43.2	of a goal what should your goals be?
1:45.5	And then Amber will take over and she will help us figure out how to carve that time in our
1:52.9	work life to work on our business. Okay. So it's managing the expectations of the hours
1:59.6	you have available so that you can get it all done.
2:02.3	So this is going to be a fantastic class that you are going to take real time and ask us real questions.
2:08.5	Okay, so those are two bonuses that you get if you sign up any time during the early bird period,
2:14.3	November 29th to December 31st.
2:16.4	But there is an extra bonus if you sign up during
	...

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