#615: Is Black Friday still the star of the holiday season? Featuring Joe Shasteen, RetailNext

The Agile Brand with Greg Kihlstrom

The Agile Brand

Business, Marketing

5 • 2.7K Ratings

🗓️ 16 December 2024

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Has Black Friday lost its significance as a singular shopping day, or is it evolving into something more strategically beneficial for both consumers and retailers? Today, we’re thrilled to welcome Joe Shasteen, Global Manager of Advanced Analytics at RetailNext. Joe is here to share insights into the 2024 holiday shopping season based on early Black Friday weekend data and what these trends tell us about the shifting consumer behavior landscape. From the rise of intentional spending to the evolving importance of integrating online and offline strategies, Joe will help give us a clearer picture of the holiday retail outlook. Joe Shasteen is the Global Manager of Advanced Analytics at RetailNext, where he's been for over seven years. Using Retail Labs, Joe and the Advanced Analytics team at RetailNext help retailers understand in-store shopper behavior. This leads to the testing and design of the impact of in-store changes, ultimately improving the shopper's experience. Resources RetailNext website: https://www.retailnext.net Wix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. https://www.wix.com/studio Don't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0 Use code MEDEXP25 for $200 off registration Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price. Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Transcript

Click on a timestamp to play from that location

0:00.0	The Agile brand
0:02.0	Welcome to Season 6 of the Agile brand, where we discuss marketing technology and customer experience trends, insights and ideas with enterprise and technology platform leaders.
0:18.0	We focus on the people, processes, data, and platforms that make
0:22.1	brands successful, scalable, customer-focused, and sustainable. This is what makes an agile brand.
0:27.9	I'm your host, Greg Kilstrom, advising Fortune 1000 brands on MARTech, marketing operations,
0:33.3	and CX, best-selling author and speaker. The Agile Brand podcast is brought to you by Tech Systems, an industry leader in full-stack
0:40.8	technology services, talent services, and real-world application.
0:45.0	For more information, go to teksystems.com.
0:48.9	Now let's get on to the show.
0:53.1	Has Black Friday lost its significance as a singular shopping day, or is it evolving into something more strategically beneficial for both consumers and retailers?
1:02.8	Today I'm thrilled to welcome Joe Shastine, global manager of advanced analytics at Retail Next.
1:08.9	Joe's here to share insights into the 2024 holiday shopping
1:12.2	season based on some Black Friday weekend data and what these trends tell us about the shifting
1:17.5	consumer behavior landscape. From the rise of intentional spending to the evolving importance of
1:22.8	integrating online and offline strategies, we're going to talk about getting a clearer picture
1:27.0	of the holiday
1:27.5	retail outlook. Welcome to the show, Joe. Thank you for having me. Yeah, looking forward to
1:32.6	talking about this with you. Before we dive in, though, why don't you start by telling us a little bit
1:37.4	about your background and your role at Retail Next? Yeah, so I'm Joe Shastien, Global Manager,
1:42.9	advanced analytics at Retail Next, primarily focusing
1:46.0	more specifically on what we will analyze with in-store shopper behavior, but as a part of my
1:52.0	role, my team will also analyze macro-level traffic trends for how, you know, traffic has changed
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from The Agile Brand, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of The Agile Brand and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.