#614: How trust, community, and courage are reshaping brands with Chris Savage, Wistia

The Agile Brand with Greg Kihlstrom

The Agile Brand

Business, Marketing

5 • 2.7K Ratings

🗓️ 13 December 2024

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

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Summary

Have you ever considered that society might trust individuals more than your brand? If you’re not thinking about influencers and community advocates in your marketing, you might be missing a huge opportunity to connect with your audience on a deeper level. Today we’re diving into the power of influencers, the unique challenges of B2B advocacy, and pushing past fear in business. Host Greg Kihlstrom welcomes Chris Savage, CEO and Co-Founder of Wistia. Today, we’ll explore how trust, community, and courage are reshaping the way companies approach their audiences. About Chris Savage Chris Savage is the CEO and co-founder of Wistia, a leading video platform that enables business teams to harness the connective power of video. After graduating from Brown University with a degree in Art-Semiotics, Chris and his co-founder, Brendan Schwartz, started Wistia in Brendan’s living room in 2006. Wistia has since grown into a multi-million dollar business with over 120 employees and 500,000 customers. Resources Wistia website: https://www.wistia.com Wix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. https://www.wix.com/studio Don't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0 Use code MEDEXP25 for $200 off registration Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price. Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Transcript

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0:00.0	The Agile brand
0:02.0	Welcome to Season 6 of the Agile brand, where we discuss marketing technology and customer experience trends, insights and ideas with enterprise and technology platform leaders.
0:18.0	We focus on the people, processes, data, and platforms that make
0:22.1	brands successful, scalable, customer-focused, and sustainable. This is what makes an agile brand.
0:27.9	I'm your host, Greg Kilstrom, advising Fortune 1000 brands on MARTech, marketing operations,
0:33.3	and CX, best-selling author and speaker. The Agile Brand podcast is brought to you by Tech Systems, an industry leader in full-stack
0:40.8	technology services, talent services, and real-world application.
0:45.2	For more information, go to teksystems.com.
0:49.2	Now let's get on to the show.
0:53.6	Have you ever considered that society might trust individuals more than your brand?
0:57.9	If you're not thinking about influencers and community advocates in your marketing,
1:01.7	you might be missing a huge opportunity to connect with your audience on a deeper level.
1:05.9	Welcome to today's episode where we're diving into the power of influencers,
1:09.5	the unique challenges of B2B advocacy,
1:12.2	and pushing past fear in business with Chris Savage, CEO and co-founder of Wistia. Today, we'll
1:18.5	explore how trust, community, and courage are reshaping the way companies approach their audiences.
1:23.4	Chris, welcome to the show. Thank you for having me. Excited to be here. Yeah, looking forward to talking with you about this.
1:29.1	Why don't we get started, though, with you telling us a little bit about yourself and
1:32.5	your role at Wistia?
1:33.9	Yeah, so I'm co-founder and CEO of a company called Wistia.
1:36.2	Wistia is a video marketing platform.
1:38.2	Most people know us because a lot of the content we've made over the years to help educate on like, how should you script, how should
	...

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