So here's the problem. Everything here is framed as a struggle, but what if we were able to kind of

flip the script? And instead of letting those be barriers, we turn those into opportunities.

For example, let's say your ideal client has an obstacle in their mind that eating healthy is far

too expensive. So how do we create messaging that explains, well, in our program, we teach you

how to eat healthy for less than your current grocery bill.

Let me ask you a question. Why are people, you know, prospects so much more willing to drop,

you know, six, seven, eight, $1,000 plus a month on things like OZMPIC and peptides or other

quick fixes, right? But they're so hesitant to hire an actual coach. Well, well, for one,

man, OZepic and some of these things are just so overpriced, but that's a different conversation,

but because they believe that those options require less effort, less restriction, faster results.

Now, obviously, quick fixes come with a whole host of downsides, right? That should be the

antithesis to like how you approach

getting your client's results. So we don't want to oversell unrealistic expectations and quick fixes

because it's just a bullshit way to approach fitness. But more often than not, we as coaches,

we end up scaring our prospects away with our messaging, which ultimately results in them never committing and getting the help that they need. And the ultimate reality is that people

will always choose the path that feels easier. And so we have to have a certain element of our

marketing to bring them in for what they want so that we can give them what they need. Okay,

and that's where most health and fitness coaches go wrong within their marketing and their messaging.

Alex or Mosey breaks this down really well well if you guys have read $100 million offers. All right, he compares meditation versus X. All right, science shows that meditation is one

of the best ways, long-term solutions for anxiety, mental stability, control. There are no

side effects, no long-term dependency,

just pure mental clarity and resilience. If you're not somebody who practices in meditation,

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