611: The Shopify Features That Are Exploding Sales For Big Brands With Kurt Elster
The My Wife Quit Her Job Podcast With Steve Chou
mywifequitherjob@gmail.com
4.9 • 1.4K Ratings
🗓️ 16 October 2025
⏱️ 49 minutes
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Summary
In this episode, I sit down with Kurt Elster, host of The Unofficial Shopify Podcast, to talk about how AI is shaking up ecommerce and changing the way Shopify brands grow. We discuss the new AI tools that are actually moving the needle, boosting conversions, streamlining operations, and increasing average order value. What You’ll Learn The top Shopify features boosting big brands. How to leverage AI for sales growth. How to optimize your store for conversions. Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years. It’s small and intimate and you’ll […]
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Transcript
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| 0:00.0 | Welcome back to the podcast, the show where I cover all the latest strategies and current events related to e-commerce and online business. |
| 0:06.0 | Now, in this episode, I sit down with Kurt Elster, host of the unofficial Shopify podcast to talk about how AI is shaking up e-commerce and changing the way Shopify brands grow. |
| 0:16.4 | We discuss the new AI tools that are actually moving the needle, boosting conversions, streamlining operations, and increasing AOV. And it doesn't matter if you aren't on Shopify, you will get a lot out of this episode. But before we begin, I want to let you know that tickets for Cellarsummit 2026 are now on sale over at Cellarsummit.com. And if you sell physical products online, this is the event that you should be at. |
| 0:38.3 | Unlike most e-commerce conferences that are filled with high-level fluff and inspirational |
| 0:42.2 | stories, Seller Summit is all about tactical, step-by-step strategies you can actually use in |
| 0:47.1 | your business right away. |
| 0:48.4 | Every speaker I invite is deep in the trenches, people who are running their own e-commerce |
| 0:52.2 | stores, managing inventory, dealing with suppliers, |
| 0:54.7 | and scaling real businesses. No corporate execs, no consultants. Also, I hate big events, so I |
| 1:01.2 | intentionally keep it small and intimate. We cap attendance at around 200 people, so you can actually |
| 1:06.0 | have real conversations and connect with everyone in the room. We have sold out every single year for the past |
| 1:11.7 | nine years, and I expect this year to be no different. It's happening April 21st to 23rd in Fort Lauderdale, |
| 1:17.7 | Florida. And if you're doing over $250K or $1 million in revenue, we also offer a private |
| 1:23.4 | mastermind for high-level sellers. Right now, tickets are the cheapest they're ever going to be. |
| 1:28.2 | So if you want in, go over to Sellersummit.com and grab your ticket. |
| 1:32.0 | Now on to the show. |
| 1:39.4 | Welcome to the My Wife Quirder Job podcast. |
| 1:41.5 | Today, I'm excited to have Kurt Elster on the show. |
| 1:45.2 | I've known Kurt for over a decade now. He is the founder of EtherCycle where he helps |
| 1:50.9 | Shopify owners grow their businesses and he is also the host of the unofficial Shopify podcast, |
| 1:57.9 | one of the best and longest running e-commerce podcasts out there. |
| 2:02.7 | Now, it's been a while since I've had Kurt on, and with AI shaking up e-commerce so quickly, |
... |
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