#610: Unlocking greater customer loyalty with Aleksander Kaczmarek, CarTrawler

The Agile Brand with Greg Kihlstrom

The Agile Brand

Business, Marketing

5 • 2.7K Ratings

🗓️ 4 December 2024

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

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Summary

What if your loyalty program could tap into a $20 billion opportunity that most of your competitors are overlooking? Imagine increasing engagement by offering rewards that your customers are already looking for—are you ready to drive loyalty through car rentals? Today, we’re diving into strategies for boosting engagement in loyalty programs with Aleksander Kaczmarek, VP of Loyalty Partnerships at CarTrawler. We’ll explore findings from their Driving Loyalty report, which reveals how loyalty programs can tap into the growing car rental market to unlock new revenue opportunities and year-round customer engagement. About Aleksander Kaczmarek Aleksander Kaczmarek has over 13 years of experience in loyalty, specializing in identifying, launching, and growing strategic partnerships across the travel, financial services, and retail sectors. He has previously held roles at IAG Loyalty (Avios) and Affinion International (CX Loyalty). Currently, Aleks serves as the VP of Loyalty at CarTrawler, the world’s leading B2B technology provider of car rental and mobility solutions to the global travel industry. RESOURCES CarTrawler website: https://www.cartrawler.com CarTrawler Report link: http://bit.ly/4hBT7kF Wix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. https://www.wix.com/studio Don't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0 Use code MEDEXP25 for $200 off registration Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price. Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Transcript

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0:00.0	What's the state of your website?
0:02.0	If you're looking for a new digital experience platform or DxP to run your digital experiences, I have the book for you.
0:09.0	The Agile Brand Guide to Digital Experience Platforms is part of my best-selling series of Martec books.
0:14.0	In this book, I explore and demystify DXPs and look at the roles a digital experience platform should play,
0:20.0	the different types on the market,
0:22.0	as well as how to initially evaluate platforms, then how to best implement a DXP once you've selected it.
0:28.0	The book also features a forward from Rupali Jane, Chief Product Officer at leading DXP provider optimizely,
0:34.8	as well as several other thought leaders in the industry.
0:37.7	Learn more and get a copy and print or digital now by going to the Agile Brand Guide website
0:42.2	at www.orgadigoldbrand guide.com.
0:48.2	The Agile Brand
0:49.3	Welcome to Season 6 of the Agile brand, where we discuss marketing technology and customer experience trends, insights and ideas with enterprise and technology platform leaders.
1:05.0	We focus on the people, processes, data, and platforms that make brands successful, scalable, customer-focused, and
1:12.1	sustainable.
1:13.1	This is what makes an Agile brand.
1:14.9	I'm your host, Greg Kilstrom, advising Fortune 1000 brands on Martec, marketing operations,
1:20.5	and CX, best-selling author and speaker.
1:23.5	The Agile Brand podcast is brought to you by Tech Systems, an industry leader in full-stack
1:27.8	technology services, talent services, and real-world application.
1:32.2	For more information, go to T-E-K-Systems.com.
1:36.2	Now let's get on to the show.
1:40.3	What if your loyalty program could tap into a $20 billion opportunity that most of your competitors are overlooking?
	...

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