#609: AI-powered DXPs and brand-aware personalized CX with Kathie Johnson, CMO at Sitecore

The Agile Brand with Greg Kihlstrom

The Agile Brand

Business, Marketing

5 • 2.7K Ratings

🗓️ 2 December 2024

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

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Summary

How much time does your marketing team spend on repetitive tasks that could be automated? Imagine if AI could free up that time by creating brand-aware content, letting your team focus on what matters most—creating impactful customer experiences. Today, we’re exploring the future of Digital Experience Platforms and AI with Kathie Johnson, Chief Marketing Officer at Sitecore. We’re going to look at what an AI-Powered DXP is, and how it helps marketers achieve their goals and overcome some of their biggest challenges. RESOURCES Sitecore website: https://www.sitecore.com Wix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. https://www.wix.com/studio Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price. Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Transcript

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0:00.0	The Agile brand
0:02.0	Welcome to Season 6 of the Agile brand, where we discuss marketing technology and customer experience trends, insights and ideas with enterprise and technology platform leaders.
0:18.0	We focus on the people, processes, data, and platforms that make
0:22.1	brands successful, scalable, customer-focused, and sustainable. This is what makes an agile brand.
0:27.9	I'm your host, Greg Kilstrom, advising Fortune 1000 brands on MARTech, marketing operations,
0:33.3	and CX, best-selling author and speaker. The Agile Brand podcast is brought to you by Tech Systems, an industry leader in full-stack
0:40.8	technology services, talent services, and real-world application.
0:45.2	For more information, go to teksystems.com.
0:49.2	Now let's get on to the show.
0:53.7	How much time does your marketing team spend on repetitive tasks that could be automated?
0:58.3	Imagine if AI could free up that time by creating brand-aware content,
1:02.9	letting your team focus on what matters most, creating impactful customer experiences.
1:08.0	Today we're exploring the future of digital experience platforms and AI with Kathy Johnson,
1:13.4	chief marketing officer at SiteCorps. We're going to look at what an AI-powered DXP is and how it
1:19.4	helps marketers achieve their goals and overcome some of their biggest challenges. Kathy, welcome to the show.
1:25.0	Greg, it's so great to be here. Thanks for having me. Yeah, really looking
1:28.7	forward to this conversation and to dive in here. But before we do, why don't we start with you
1:35.4	giving a little background on yourself and your role at SICOR? Sure. So actually, earlier this
1:40.8	week, I just passed by one-year mark at Sycor, where I'm the chief marketing
1:44.3	officer. So been here a year. Can't believe how quickly it's gone. Thank you. Prior to Sycour,
1:50.8	as the CMO of Talk Test in the Contact Center space, and prior to that, I was the SVP running
1:56.8	marketing for all of the industries at Salesforce. And then I'm old, so lots of other things before that.
	...

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