610: How to Leverage a Podcast to Market and Sell

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.8 • 12.3K Ratings

🗓️ 19 October 2022

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

For years, I avoided being interviewed on other podcasts — not because I didn’t want to or had anything against going on other podcasts, but simply because I was in a season of saying “no” to most speaking engagements, including most podcast interviews. I was busy growing my family, my business, and staying in my own lane with my podcast. But things changed this year when I released my first book, “How Are You, Really?” and I got the urge to get back in front of the mic for shows other than just my own. And you know what? It was absolutely mind-blowing (and opening) how transformative it was to step onto other people’s platforms, share my story in their spaces, and gain that sort of brand new exposure to their audiences. I’d avoided it for so long, but meanwhile, it ended up being one of the biggest propellers for getting the word about my book out there to so many new people I wouldn’t have otherwise been exposed to! GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/leverage

Transcript

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0:00.0	We have built something that shows up every single Monday and Wednesday, serves incredible
0:06.6	content to our listeners.
0:08.7	You better believe I'm going to leverage that for something that I'm so passionate about
0:12.3	and that it worked so hard on.
0:14.1	Hey, my name is Jenna Kutcher and I am obsessed with all things business, marketing numbers,
0:19.5	and helping you to navigate both the messy and the magical seasons of this thing called
0:23.6	Life.
0:24.6	I'm a small town mama who took a $300 camera, grew a successful photo biz, and now I work
0:29.2	from home in Rema 7 figure online business.
0:31.8	I teach you the tried and true secrets to building a career you adore.
0:35.6	Shia away from the real talk?
0:37.2	No way.
0:38.2	Money, hardship, growth, loss, and marketing are all topics we discuss here.
0:42.2	Think of this as your one-stop shop for happy hour with a gal pal mixed with business
0:46.2	school.
0:47.2	Pull up a seat, make sure you're cozy, and get ready to be challenged and encouraged
0:50.5	while you learn.
0:51.7	This is the Gold Digger Podcast.
0:54.6	Do I have a new podcast recommendation for you?
0:57.9	If you like the Gold Digger Podcast, you'll love tuning into content is profit hosted by
1:02.8	Luis and Fonzi Camejo brought to you by the HubSpot Podcast Network.
1:07.9	Discover the secrets and strategies on how your business can achieve the frictionless
	...

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