610. Building a Massive Company with Purpose - with Brandin Cohen

Earn Your Happy

Lori Harder

Entrepreneurship, Business

4.8 • 2.8K Ratings

🗓️ 19 October 2020

⏱️ 63 minutes

🔗️ Recording | iTunes | RSS

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Summary

In This Episode You Will Learn About: Coming across your entrepreneurial idea Taking feedback and listening to the market Finding joy in the journey Hiring for your weaknesses Being relentless and committed Resources: liquid-iv.com Instagram: @brandin_cohen LinkedIn: linkedin.com/in/brandincohen Show Notes: Brandin Cohen is the CEO and Founder of Liquid I.V. Growing up, he was always into health, wellness, and optimization. While working for the Arizona Diamondback professional baseball team, he saw the players drinking hydration drinks made for kids. He began learning about the science and nutrition behind it and realized that nothing was really tapping into this. He sought out how to create his own version without all the preservatives and sweeteners and created a brand formulated for adults. He shares all about how anyone with the right mindset and a willingness to make things happen can succeed. Question Highlights: Where did your entrepreneurial journey start? How did you learn to take feedback from users? What would you tell someone who is now scaling if that’s not their strength? What’s a question you wish more people would ask you? How do you get re-excited about what you’re doing? What is a skill you built that is now a superpower? Guest Bio: Brandin Cohen is the CEO and Founder of Liquid I.V., which has been his entire life since he started the company in 2012 when he was 24 years old. Liquid I.V. has now sold over 100 million servings of their breakthrough Hydration Multiplier product, donated over 5 million servings to people in need around the globe, and built an incredible team dedicated to their mission of Changing The World and helping people everywhere live better lives.

Transcript

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0:00.0	Hey everyone, it's that time of year again.
0:05.6	Everybody's talking about forming new habits, new you, new life.
0:10.6	You guys, change your habits, change your life, right?
0:13.1	That's all we talk about.
0:14.5	And I'm sure you've started some new habits this year.
0:16.5	I know that I have, but how are you going to track those habits?
0:19.8	Because what you don't measure doesn't get results.
0:23.0	And have you ever wondered which of your habits are the most important and how often should
0:27.2	you track?
0:28.2	And how do you make them weekly, monthly?
0:29.2	A lot of people know that they need to improve their habits, but they don't know where to start.
0:33.4	I have suffered with this as well.
0:35.5	And that's why I think you're going to love growth day.
0:37.5	It's the world's number one self improvement system.
0:40.3	I have committed to using it daily.
0:43.2	If you go watch my stories, you're going to see that I have been using their journaling
0:47.9	system and their tracking system.
0:49.5	And I am obsessed.
0:50.5	This is something that I do in my life.
0:52.5	Chris has committed with me.
0:54.1	Growth day helps you track proven habits that lead to long term success, well-being,
0:58.4	and positive relationships.
	...

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