610. “After 7 years, I know it’s time to do things differently to reach the next level, but I don’t know where to start!” | Coaching Session
The Product Boss Podcast
Jacqueline Snyder
4.8 • 912 Ratings
🗓️ 8 August 2024
⏱️ 58 minutes
🧾️ Download transcript
Summary
Welcome back, product bosses! We have another inspiring coaching session with Jen, the founder of Scenery Bags, who upcycles Broadway sets into unique bags and accessories. If you’re feeling stuck or like you don’t know where to start to reach that next level in your business, then you’re in the right place!
Jen is celebrating the seventh anniversary of Scenery Bags and while she has had some incredible success so far, she is now facing the challenge of how to scale her business, best practices for managing inventory and venturing into wholesale.
Together, we dive deep into pushing your boundaries and taking risks in your business, the importance of having solid systems in place (shoutout SOPs!), and creative strategies to elevate her brand and position her product in a way that attracts both theater and non-theater goers!
Tune in as we figure out Jen’s next BEST step to reach her next level and discover actionable tips for scaling your own product-based business while staying true to your products and brand!
Resources:
- Learn more about Jen's business at Scenery Bags
- Follow Scenery Bags' journey on Instagram
- Need help creating a marketing strategy for the 2024 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2024 Holiday Edition to get content ideas for the ENTIRE holiday season!
Connect:
- Website: theproductboss.com
- Instagram: @theproductboss
Mentioned in this episode:
Inclusion & Marketing Listen to Inclusion Marketing wherever you get your podcasts
Hubspot’s AI Trend for Marketers Go to Hubspot.com/marketing to download it for free
Transcript
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| 0:00.0 | I do need to like step into the CEO era of life because there I think there's something |
| 0:07.0 | it's something innately bred and specifically women who feel like we have to |
| 0:11.0 | apologize for our success a lot. I'm Jacqueline Snyder and this is the Product Boss podcast. I've helped launch and grow |
| 0:25.2 | thousands of product-based businesses, even one of my own. And over the last |
| 0:29.7 | 20 years I've seen behind the scenes of businesses just like yours. Whether they are |
| 0:34.8 | makers, manufacturers, artists, or food and beverage businesses, I have spent so |
| 0:39.9 | many hours studying it all. I've discovered what makes them successful, what mistakes |
| 0:45.0 | they could have avoided, how did they turn their ideas into a successful business, |
| 0:49.2 | and what are the strategies that they have used to make more sales and be discovered by more customers. |
| 0:55.0 | And this is what this show is all about. |
| 0:58.0 | Whether you're just starting out or you're looking to become a million dollar product boss, |
| 1:02.0 | I'm here to give you the permission to |
| 1:04.3 | chase your dreams, no matter how big or small. All you need is the right mindset, a little |
| 1:10.2 | courage, strategy, and support, and you too can be the next million dollar product |
| 1:15.0 | boss. |
| 1:16.0 | Let's do this. |
| 1:17.0 | Hey hey product boss, we are back with another coaching session for you today. I am chatting with |
| 1:25.1 | Jen of scenery bags who sells handmade bags and accessories created out of retired theatrical materials. |
| 1:32.1 | Okay so now I have known Jen for years. retired theatrical materials. |
| 1:32.6 | Okay, so now I have known Jen for years |
| 1:35.3 | as her and my husband actually went to college together. |
| 1:37.5 | They're both in theater. |
... |
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