#61 Malcom McLean: The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger

Founders

David Senra

History, Entrepreneurship, Business, Technology

4.8 • 2.4K Ratings

🗓️ 25 February 2019

⏱️ 97 minutes

🔗️ Recording | iTunes | RSS

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Summary

What I learned from reading The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger. ---- Such was the beginning of a revolution [0:01] The economic benefits arise not from innovation itself, but from the entrepreneurs who eventually discover ways to put innovations to practical use. [15:30] the basic idea was around for decades [17:30] Malcom's early life and first business [23:00] McLean had an obsessive focus on cutting costs [33:00] the beginning of Malcom McLean's idea [37:00] McLean's definition of total commitment [41:00] McLean's fundamental insight [48:00] fixing the business by focusing on the customer's real problem [53:40] the surprising reason containers are standardized [1:00:00] Daniel K. Ludwig and Malcom McLean [1:07:00] Malcom McLean sells his business [1:13:00] Starting another business [1:21:00] ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work. Get access to Founders Notes here. ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast

Transcript

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0:00.0	All the way back in 2019 I received a message that changed the direction of this podcast forever.
0:04.6	It was from Tristan who is one of the co-founders of Reed Wise.
0:08.0	He said, hey, I love the podcast and he told me about the Reed Wise product.
0:12.4	I responded, thanks Tristan, love the idea behind Reed Wise. and he told me about the Reed-Wise product.
0:12.5	I responded, thanks Tristan, love the idea behind Reed-Wise,
0:15.2	I will definitely check it out.
0:16.3	I had no idea that I would become a super user of his product.
0:20.8	And so over the years, I've added my highlights and notes for over 300
0:23.7	books I have over 20,000 highlights and notes for the books that I read for the
0:28.3	podcast and because I can search every single thing I've ever done I use ReedWise every day. I never
0:36.1	close the browser tab. The tab on ReedWise is always open because as I'm
0:40.5	reading, as I'm thinking, as I'm researching researching I'm constantly going in
0:44.7	and re-reading all my notes and highlights.
0:47.3	And you might already know this because every other podcast I go on I talk about
0:49.5	Reedwise, I tweet about it, I post about it
0:51.6	constantly, I've been saying for years it is the best
0:53.9	app that I pay for. And because I go around shouting about how great it is from the mountaintops,
0:58.8	I get a bunch of messages. Nearly every day people have asked me, hey is there a possibility that I can actually get access to your readwise?
1:05.6	And this happened so much for so long. And I thought it was like a superpower of mine.
1:09.3	So I was like, no, no, no, no. And then I started thinking, it was like, well, why is everybody
1:12.3	want this? Like like why do they keep
1:13.7	asking for this and I thought about it's like well if you think about this is like has anybody else in the world
	...

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