#61: Blake Mycoskie—The 3 Most Important Hires You Need to Make to Grow Your Business
The StoryBrand Podcast
StoryBrand.com
4.7 • 2K Ratings
🗓️ 11 September 2017
⏱️ 43 minutes
🧾️ Download transcript
Summary
If you had a chance to sit down with a world-renowned businessman, what would you ask?
As an entrepreneur, you'd likely want him to go back to the point where you are and find out what crucial decisions he made to help his business go big.
Blake Mycoskie, Founder and Chief Shoe Giver of TOMS, is one of the top young businessmen in the world and perhaps the most visionary entrepreneur in forming social-minded businesses and consumers.
On the podcast this week, I sit down with Blake to talk about his entrepreneurial journey. Blake shares a fascinating story of how he became a fashion mogul by giving shoes away through his One for One model, and he gives some powerful advice regarding you as an entrepreneur. During the interview, I hone in on the three critical hires he made to scale up his business during the embryonic stage of TOMS.
http://buildingastorybrand.com/61
Transcript
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| 0:00.0 | Welcome to the Building a Story Brand podcast where we believe if you confuse you'll lose noise is the |
| 0:14.2 | enemy and creating a clear message is the best way to grow your business I'm your |
| 0:18.6 | host Donald Miller I'm joined by my co-host j. j. |
| 0:21.7 | petterson hi j-j-j-j-j-j-j-j-j-j-j-j-j what company do you joined by my co-host J.J. Hi, J. |
| 0:23.0 | Hello, Dawn. |
| 0:24.0 | Okay, JJ. What company do you think of when you think of what's called a one-for-one model? |
| 0:28.0 | Like buy one get one free. |
| 0:30.0 | That's every company. |
| 0:32.0 | Yeah, I'm like, because I have a lot of like McDonald's and Burger King and yeah, like |
| 0:38.0 | Ben and Jerry's. |
| 0:40.0 | I am looking everywhere for buy one get one free pretty much I actually told that joke we're building a house right now I told that joke to my contractor |
| 0:47.1 | So it's it was gonna cost this much. I said oh, well, I've got a buy one get one free coupon |
| 0:50.2 | Yeah, you didn't think it was funny |
| 0:51.7 | Really weird. No, I'm not talking it was funny. Really weird. |
| 0:53.0 | No, I'm not talking about buy one, get one free. |
| 0:55.0 | I'm talking about like, if you buy one of these, |
| 0:57.0 | we'll give away one to somebody in need. |
| 0:59.0 | You see these things all right. |
| 1:00.0 | Yeah, yeah, yeah, yeah, yeah, |
| 1:01.0 | Tom's shoes. |
| 1:02.0 | That's exactly. |
| 1:02.9 | And the reason, because there are other companies that do this. |
... |
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