608: Expert–Don't Buy a Duck. 5 Crisis Points of Marketing, with Derek Champagne

Discover Your Talent–Do What You Love

Don Hutcheson

Entrepreneur, Turningpoints, Self-improvement, Careers, Business, Career, Education, Inspirational, Inspiring, Entrepreneurs

5 • 618 Ratings

🗓️ 26 January 2018

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

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Summary

Derek Champagne is founder and CEO of a full-service marketing agency The Artist Evolution and author of the bestselling book, “Don’t Buy a Duck.” Through his work, he has reviewed more than 1,000 brand audits and identified five commonalities found anything from start-ups to household brands. Any one of the five can lead to bad business decisions, but when solved, lead to meaningful traction and growth. The good news is they are easy to fix, if you know how.

Transcript

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0:00.0	Hello, world.
0:11.5	Welcome to discover your talent to do what you love, number 608.
0:16.3	I'm your host, Don Hutchison.
0:18.3	Every Monday and Wednesday, I interview someone from around the world who's
0:22.5	discovered their talents to do work they love to create a life of success, satisfaction, and
0:28.3	freedom. On Fridays, I interview a well-known expert from the fields of personal or business
0:33.6	development who share experiences, tools, and insights to help our listeners along
0:38.5	their journeys.
0:39.5	I'm delighted to bring you our featured expert, Derek Champagne.
0:43.2	Welcome, Derek.
0:44.2	Don, thank you so much for having me as a guest today.
0:46.8	Well, it's our pleasure.
0:48.5	A few words about Derek.
0:49.5	Derek is the founder and CEO of the Artist Evolution, a full-service agency building successful brands, marketing tools, and campaigns.
0:58.9	He's also the author of the bestselling book, Don't Buy a Duck, endorsed by Seth Godin, and co-founder of Champaign MarketingCourses.com.
1:08.3	He's a published musician with music contributions on soundtracks, on shows,
1:13.1	on ABC MTV, E, Channel, Bravo, and Oxygen Network. Well, Eric, I'm delighted to have you on to
1:20.5	talk about this fascinating topic, actually based on your book and all you've learned over the years.
1:25.5	Don't buy a dot the five crisis points of
1:27.7	marketing. So tell us a little bit more about this final topic and how you got into it.
1:33.4	Sure. Would you like me to start with telling you how we chose the name for the book?
1:37.4	Oh, yeah. Excellent. So don't buy a duck. And my memory, my memory being eight years old and my mom had
	...

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