606: (Solo) The Week Before Black Friday: What Smart Ecommerce Founders Are Doing Differently

The Foundr Podcast with Nathan Chan

Nathan Chan

Marketing, Business, Entrepreneurship

4.8 • 662 Ratings

🗓️ 18 November 2025

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

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Summary

It’s not too late to win Black Friday. Even if you’re behind, there’s still time to drive serious results—if you focus on the right moves. In this episode, I share my final Black Friday checklist after 10 years of running campaigns for Foundr and other brands. You’ll learn exactly what the most successful ecommerce stores are doing one week out to build anticipation, maximize conversions, and protect their margins without relying on panic discounts. Here’s what you’ll take away: • How to build hype and anticipation before the day even starts • Why you should focus on warm traffic, not paid ads, in the final stretch • How to create smart offers that protect your brand and boost AOV • The technical checks that prevent you from losing sales (especially on mobile) • Why keeping it simple and consistent beats complicated campaigns • The post–Black Friday Christmas urgency play most brands forget If you’re still scrambling to finalize your campaign, this episode will give you a clear, actionable plan to make this your most profitable Black Friday yet. This is a brand new solo series I’m testing, and I’d love your feedback. Email me directly at [email protected] — I read every reply. Hope you enjoy it. WANT TO TAKE ADVANTAGE OF OUR BLACK FRIDAY SALE? Just head to http://foundr.com/bfcm SAVE 50% ON OMNISEND FOR 3 MONTHS Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://your.omnisend.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to get started. HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/startdollartrial⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-start-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ → Already have a store? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-growth-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ BOOST REVENUE WITHOUT MORE ADS We use Aftersell for simple post-purchase offers that lift sales fast. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://try.aftersell.app/ptiz4gnmvff7⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to get started. CONNECT WITH NATHAN CHAN Instagram → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/nathanchan⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/nathanhchan/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES YouTube → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2uyvzdt⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Twitter → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Podcast → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/podcast⁠

Transcript

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0:00.0	Hey Founder Fam, I want to talk to you about something super exciting. We're officially partnered with Omniscend, the email marketing and SMS platform built specifically for e-commerce founders. We've been recommending OmnisCent to Founder students for a while now because it just works. Whether you're launching your first store or you're scaling the seven figures, it really helps you automate your marketing and get real results.
0:24.0	Did you know on average, Omnysend customers make $68 for every $1 they spend, which is an insanely good return on investment.
0:32.6	And because you're part of the founder community, you get 50% off your first three months with the code Founder 50.
0:39.3	Just head to Omnicend.com forward slash founder without the E to get started.
0:45.1	All right.
0:45.9	Now let's jump back into the show.
0:48.7	Hey Founder fam, Nathan Chan here.
0:51.7	And in today's solo episode, I'm going to go deep with you in the trenches
0:56.1	to get ready for Black Friday. You've probably seen a million checklist, guide, strategies
1:01.6	floating around right now, but here's the truth, it's not too late. Even if you're not fully
1:05.8	prepped, even if you're still scrambling, there's still time to utilize one of the biggest sales campaigns
1:13.3	of the year.
1:14.4	And if you do this right, you'll do very, very, very well.
1:17.8	So this episode is your final prep checklist.
1:20.1	This is not theoretical fluff, just the exact things that successful brands are doing right now,
1:26.9	one week out to build momentum, drive
1:29.0	conversions and maximize results.
1:32.0	Hear the stories.
1:33.5	Learn the proven methods and accelerate your growth and future through entrepreneurship.
1:39.4	Welcome to the founder podcast with Nathan Chan.
1:48.0	This would be my 10th Black Friday.
1:49.1	It's kind of crazy.
	...

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