605: Blogging in a Post-HCU World: The Savvy 7-Figure Online Business

The Side Hustle Show

Nick Loper

Business, Education, Entrepreneurship, How To

4.7 • 1.6K Ratings

🗓️ 25 April 2024

⏱️ 53 minutes

🔗️ Recording | iTunes | RSS

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Summary

Google's Helpful Content Update (HCU) hit a lot of online businesses hard with its new update. Even well-established and authoritative websites experienced a significant drop in their rankings. That's why I went behind the scenes with Kelan Kline from The Savvy Couple, whose online blogging side hustle did well even after the update. Kelan built his online business up from making $50 in the first year to now seeing around 500k pageviews a month. That led to his online business making seven figures last year. Tune in to Episode 605 of the Side Hustle Show to learn: Strategies for creating content that resonates with Google's algorithm changes Ways to diversify traffic sources beyond just Google search Tools/tech for content creation, email marketing, monetization, and more. Full Show Notes: Blogging in a Post-HCU World: The Savvy 7-Figure Online Business New to the Show? Get your personalized money-making playlist here! Sponsors: Squarespace - Start building your professional website today! Indeed – Start hiring NOW with a $75 sponsored job credit to upgrade your job post! Airbnb - Start an Airbnb business and earn money as an Airbnb Host! Cantaloupe — Join the 30,000+ entrepreneurs who rely on Cantaloupe to run and grow their vending businesses!

Transcript

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0:00.0	Hey, we're going behind the scenes of the savvy seven-figure online business that started as a side hustle.
0:06.0	What's up, what's up, Nick, Loper here?
0:08.0	Welcome to the Side Hustle show, part of the entrepreneur podcast network, because look, we're the CEO of your own life and if you're
0:14.6	looking for realistic ways to make extra money you are in the right place this is the
0:18.0	show for you now the online business world has always been a tumultuous place, ups and downs, algorithm updates, but it feels like even more
0:26.3	so in recent months starting with Google's helpful content update last fall.
0:31.6	Now, today's guest has weathered that storm quite well going from
0:35.6	what started as a part-time project that made 50 bucks in its entire first year to
0:40.1	now seeing around half a million page use a month,
0:43.3	which translated into a seven figure website-based business
0:46.6	last year from the savvy couple.com,
0:50.1	Kellyn, welcome to the Side Hustle show. Hey Nick, honored to be here, excited to talk blogging and how to weather the storm and give people as much value as possible.
0:59.0	Well, it's been a long time coming. I know you've been a part of our popular like round-up style episodes, but the whole hot seat is yours and I'm excited to dive into this one. So stick around, we're covering what you can do to make sure your content is seen as as helpful as possible, how to diversify your traffic sources, maybe reduce
1:15.4	your reliance on Google since it has become even more unpredictable of late, and the multiple
1:21.2	income streams that all add up to a super profitable online business.
1:25.0	So maybe we start here.
1:26.5	That's on top of everybody's mind, hey, helpful content update, H.C.U has decimated a lot of online businesses, even really well established sites that I would have considered pretty authoritative.
1:37.8	From your perspective, how do you make sure everybody thinks their content is helpful?
1:42.1	At least that's what I do when I set out to try and write a new post.
1:44.4	But like how do you make sure Google's on the same page here?
1:47.4	Yeah, I first want to start by saying I think right now we're in a time with Google that I think
1:52.0	Google is broken, especially after the
	...

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