#605: AI agents working across the marketing workflow with Kevin Li, Optimizely

The Agile Brand with Greg Kihlstrom

The Agile Brand

Business, Marketing

5 • 2.7K Ratings

🗓️ 22 November 2024

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

What if your AI assistant could do more than just generate content? Imagine an AI agent that works across your entire marketing workflow, enhancing both creativity and productivity—are you ready to transform your marketing team? I am here at Opticon 2024 in San Antonio Texas and getting the opportunity to see a lot of inspiring ideas from some of the world’s leading brands and hearing all about Optimizely’s platform and how it enables 1:1 personalization, streamlined content operations, and incorporates the latest generative AI features. Today we’re discussing how AI agents are revolutionizing the marketing workflow with Kevin Li, SVP of Product Strategy & Operations at Optimizely. We’ll explore the concept of AI agents, their role in enhancing creativity and productivity, and why marketers should be excited about them. RESOURCES Wix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. https://www.wix.com/studio Don't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0 Use code MEDEXP25 for $200 off registration Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price. Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Transcript

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0:00.0	The Agile brand
0:02.0	Welcome to Season 6 of the Agile brand, where we discuss marketing technology and customer experience trends, insights and ideas with enterprise and technology platform leaders.
0:18.0	We focus on the people, processes, data, and platforms that make
0:22.1	brands successful, scalable, customer-focused, and sustainable. This is what makes an agile brand.
0:27.9	I'm your host, Greg Kilstrom, advising Fortune 1000 brands on MARTech, marketing operations,
0:33.5	and CX, best-selling author and speaker. The Agile Brand podcast is brought to you by Tech Systems,
0:39.4	an industry leader in full-stack technology services, talent services, and real-world application.
0:45.0	For more information, go to teksystems.com. Now let's get on to the show.
0:53.3	What if your AI assistant could do more than just generate content?
0:57.0	Imagine an AI agent that works across your entire marketing workflow, enhancing both creativity and productivity.
1:03.0	Are you ready to transform your marketing team?
1:06.0	I'm here at Opticon 24 in San Antonio, Texas, and getting the opportunity to see a lot of inspiring ideas from some of the world's leading brands and hearing all about Optimize Lee's platform and how it enables one-to-one personalization, streamlined content operations, and incorporates the latest generative AI features.
1:23.6	Today we're discussing how AI agents are revolutionizing the marketing workflow with Kevin Lee,
1:29.1	SVP of product strategy and operations at Optimize Lee.
1:32.3	We're going to talk about the concept of AI agents, their role in enhancing creativity, and
1:36.4	why marketers should be excited about them.
1:39.6	Kevin, welcome to the show.
1:40.8	Thanks, Greg, for having me.
1:42.0	Good to see you here again at OpticonCon. I know, a returning champion here.
1:46.0	Absolutely.
1:47.0	We'll get you a plaque or something if you come back next year.
1:50.0	Nice, nice.
	...

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