Business can be a lonely game, but it doesn't have to be.

Welcome to Boutique Chat, where we explore community over competition and how to scale your company with the balance and the happiness that we all seek.

We'll hear from product-based businesses of all types, retailers, e-commerce, and wholesale brands,

along with industry experts shaping the future of our industry.

I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat.

Okay, guys, I am so excited for you to listen to this week's episode.

Make sure you bring a notebook because you're definitely going to want to take notes.

If you have had any curiosity around Facebook ads, whether you're brand new to Facebook ads

or you're using an agency or maybe you're running your own ads and you just want to scale

it a little bit greater, Facebook ads is just such a moving target.

There's always something to know. There's always a new strategy. There's always a new angle.

So today I'm so excited I'm bringing in our director of marketing, Jeff Ben. Many of you already

know him inside of the boutique hub and retail boot camp and boutique hub black. He is a master when it comes

to Facebook ads and really all paid traffic that comes to Google

and all kinds of SEO strategies on top of it. Today we're breaking down everything you need to

know on Facebook ads. When it comes to misconceptions, people have budget issues, people

have when to know you're ready, whether you're an online store or a brick and mortar.

How can you break down the ad funnel to put it into use in your business?

And when do you know if you find an awesome agency to run it?

And when do you know if you take it in house and run it?

We're going to talk about that today as well.

So get ready, bring a notebook.

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