603: Why You Should Sell Strategy
The BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix
Natalie Eckdahl
4.8 • 630 Ratings
🗓️ 23 November 2023
⏱️ 32 minutes
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Summary
Have you been wondering how you can offer a high-end service that clients will pay premium prices for? Maybe you want to know how you can offer something unique that lets you charge a premium price and attracts high-end clients.
Join me in this episode as I talk about how you can shift to a service that elevates you to the realm of strategy while working within your zone of genius so that clients will pay you premium prices for a service that you excel in.
Listen in to hear how you can up-level your business and get paid high-end prices.
There are now 3 ways we can work together:
1:1 Coaching (🌟new)
Six Figures Lab Group Coaching
Transcript
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| 0:00.0 | consultants, marketers, and financial professionals got a question for you. Do you help your clients |
| 0:09.5 | with their strategy? Second question. Do you separate the strategy work and pricing from the rest of your |
| 0:20.0 | offer? Are clients price shopping with you and your |
| 0:25.0 | competitors? Is your work becoming a commodity? Today I share how to elevate your offer and do high |
| 0:34.3 | level work that the marketplace is willing to pay a premium for. |
| 0:39.9 | When I work with clients in our Six Figures Lab Group coaching program, my goal is to help |
| 0:46.1 | them step into their highest level work. Some call it the zone of genius, others your sweet |
| 0:54.1 | spot. It doesn't matter what you call it. |
| 0:57.0 | We all have work we can do that uses the best parts of ourselves and combines our unique talents, |
| 1:05.8 | education, experiences, and passions. Some of that work, the marketplace will value highly so you can charge |
| 1:15.8 | a premium. There are other things that we love to do and are great at and even passionate about, |
| 1:23.4 | but the marketplace will not value that service highly. |
| 1:36.4 | For example, I've mentioned several times in the past that I am amazing at loading dishwashers and packing cars. |
| 1:38.3 | I can fit a lot of things into a very small space in a way that others around me and others I've known in the past |
| 1:46.0 | have not been able to compete with. But my question for you is, would you pay me more to do |
| 1:53.3 | those tasks or to help you with the strategy for your business? Because I have worked with |
| 2:00.8 | hundreds of women one onon-one, and admittedly, I now have a few gray hairs, |
| 2:06.9 | so I haven't been, I'm not brand new at doing this. |
| 2:09.4 | But because I've been around the block a few times, it's very easy for me to discern how |
| 2:14.5 | a client should specialize their business |
| 2:17.6 | and what service or services they should offer. |
| 2:21.9 | I'm very in tune with what the market will pay highly for |
... |
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