603. The #1 Lesson You Can Learn from Amazon Prime Day to Increase Your Sales in July
The Product Boss Podcast
Jacqueline Snyder
4.8 • 912 Ratings
🗓️ 15 July 2024
⏱️ 19 minutes
🧾️ Download transcript
Summary
Amazon Prime Day has arrived (well almost, since it technically kicks off tomorrow!), but if you’re wondering why Amazon holds Prime Day in July or why Walmart Deals happens in July or why people talk about Christmas in July, we’re actually digging into that today because there is a strategic reason behind it!
So what’s the reason?! Well there’s been a long time saying that J months are slow for product-based business owners, especially in the month of July, because not a lot of people are looking to buy or spend money during that time. So Prime Day was created to incentivize people to buy more during a month they don’t typically shop in!
In this episode, we dive deeper into what you can learn from Prime Day, how you can get your products on Amazon, if you want to, and how you can take advantage of Prime Day to create offers and promotions for your products, even if you aren't selling on Amazon! You don’t want to miss this episode.
Resources:
- Are you ready to never feel behind big box stores again by knowing the right products to put in front of your customers at the right time?! Grab our customizable Selling Cycle, where we'll walk you through what you should be marketing and when, for ALL times of the year. Click here to grab your Selling Cycle today!
- Ready to start making more sales and turn your business into a money-making machine? Join me in my FREE 3-Day Challenge exclusively for product-based business owners, where I’ll be sharing my secrets and framework to maximizing your revenue and growing a profitable business year-round so that you can spend more time doing what you love! If you’re ready to make more sales and increase your revenue, then sign up for my FREE Best Sellers Secret challenge which starts TODAY!
Connect:
- Website: theproductboss.com
- Instagram: @theproductboss
Mentioned in this episode:
Hubspot’s Inbound Conference Visit INBOUND.com to see the lineup and grab your tickets today.
Imperfect Action Listen to Imperfect Action wherever you get your podcasts.
Transcript
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| 0:00.0 | If Jeff Bezos and the Amazon team is doing it, |
| 0:02.7 | then you're not alone. |
| 0:03.7 | And it's this time to think about, |
| 0:05.4 | when do I need to create promotions to move product? |
| 0:08.1 | Hi, I'm Jacqueline Snyder, and this is the Product Boss podcast. I've helped launch and grow |
| 0:16.4 | thousands of product-based businesses, even one of my own. And over the last 20 years, |
| 0:21.5 | I've seen behind the scenes of businesses just like yours. |
| 0:25.2 | Whether they are makers, manufacturers, artists, or food and beverage businesses, |
| 0:29.6 | I have spent so many hours studying it all. |
| 0:36.0 | I've discovered what makes them successful, what mistakes they could have avoided, how did they turn their ideas into a successful business, and |
| 0:41.2 | what are the strategies that they have used to make more sales and be discovered by more customers. |
| 0:46.0 | And this is what this show is all about. |
| 0:49.0 | Whether you're just starting out or you're looking to become a million dollar product boss I'm here to give you the |
| 0:54.8 | permission to chase your dreams no matter how big or small. All you need is the |
| 0:59.9 | right mindset, a little courage, strategy, and support, and you too can be the next million-dollar product boss. |
| 1:06.7 | Let's do this. |
| 1:18.4 | Oh my gosh, I have some exciting news to announce HubSpot's inbound conference is back and I'm going to be speaking at it. Okay, I'm gonna tell you just a little bit |
| 1:23.2 | why I'm so excited about this, |
| 1:24.7 | but if you're not familiar with HubSpot's |
| 1:26.5 | Inbound Conference, this is the place to be |
| 1:30.4 | as it's the premier marketing sales and AI tech event for business leaders and |
| 1:35.4 | marketing sales customer service and ops. It's the perfect opportunity to |
... |
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