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The How of Business - How to start, run, grow and exit a small business.

603 – 5 Tips for Better Emails

The How of Business - How to start, run, grow and exit a small business.

Henry Lopez, Levante Business Group

Entrepreneurship, Business

4.7522 Ratings

🗓️ 6 April 2026

⏱️ 19 minutes

🧾️ Download transcript

Summary

Practical email writing techniques that help small business owners communicate more clearly, get faster responses, and reduce costly misunderstandings.

Show Notes Page: https://www.thehowofbusiness.com/603-5-tips-for-better-emails/

Email is still the primary communication tool in most small businesses, yet it's one of the most overlooked skills.

In this episode, Henry shares five simple but powerful tips to help you write better emails that get faster responses, reduce misunderstandings, and improve your professional credibility.

You'll learn how to:

  • Communicate your message clearly and quickly
  • Structure emails so they are easy to scan
  • Avoid common mistakes that lead to delays
  • Write with professionalism and clarity
  • Make it easy for others to take action

Better emails lead to better business outcomes. This is a simple skill with a high return on investment.

Key takeaway: clarity and focus beat completeness every time.

5 Tips for Better Emails:

  1. Don't Bury the Headline
  2. Make It Scannable
  3. Less Is More (One Objective)
  4. Don't Write Emails Like Text Messages
  5. Clear Subject Line + Clear Ask

This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Transcript

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0:00.0

Welcome to the How of Business with your host, Henry Lopez, the podcast that helps you start,

0:05.8

run, and grow your small business. And now, here is your host.

0:12.2

Welcome to the How a Business podcast. This is Henry Lopez. And on this episode, I share five

0:17.4

tips for better emails. If you want faster responses, fewer misunderstandings,

0:23.1

and less frustration in your business, it starts with how you write your emails. It's one of the

0:27.7

key methods of communication, obviously, within a small business. Most people overlook this skill,

0:32.7

but mastering it and helping your team master it as well can instantly improve how you communicate

0:38.4

and get things done, both internally with your customers, with your partners, and with your

0:43.4

vendors. You can find all of the Howa Business resources, including the show notes page for

0:47.9

this episode, and learn more about my one-on-one and group coaching programs at the howab business.com.

0:53.2

I also invite you to please join

0:54.8

the how-a-business community on Patreon and subscribe wherever you might be listening so you

0:59.7

don't miss in any episodes. Email is still the primary communication tool in most businesses.

1:05.5

It's how we communicate internally, externally, amongst our teams, with vendors, with

1:10.1

prospective customers, with

1:11.3

existing clients. It is the key method of communicating in most of our environments. Yet what I see

1:16.8

as a recipient of emails is how often they're so poorly written and ineffective, which can lead to

1:22.9

confusion, delays, frustration. And so I think it's well worth what might seem as something very

1:28.6

simple and not that important. I think it's worth developing strong email skills because really

1:34.0

what you're developing is stronger communication skills. So strong email skills, writing effectively

1:39.7

crafted emails leads to faster decisions, better relationships, and higher credibility.

1:46.1

So let's start with tip number one.

...

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