601 – 2026 Franchise Trends with Giuseppe Grammatico
The How of Business - How to start, run, grow and exit a small business.
Henry Lopez, Levante Business Group
4.7 • 522 Ratings
🗓️ 23 March 2026
⏱️ 45 minutes
🧾️ Download transcript
Summary
The latest in key franchise trends, including AI-driven efficiency, stronger franchisor support, and high-demand service industries.
Show Notes Page: https://www.thehowofbusiness.com/601-franchise-trends-giuseppe-grammatico/
Franchising continues to evolve rapidly driven by advancements in AI, operational efficiency, and a renewed focus on franchisee success.
In this episode, Henry Lopez is joined by franchise expert Giuseppe Grammatico to break down the most important trends shaping today's franchise landscape and what they mean for aspiring business owners.
A major shift highlighted in this conversation is the increased level of support franchisors are providing. From AI-powered call centers handling hundreds of simultaneous interactions to more hands-on coaching and field support, franchise systems are investing heavily in helping owners improve performance and profitability.
As Giuseppe explains, "Support was the major thing… brands are doubling down to make sure franchisees succeed."
They also explore why service-based industries, especially home services, restoration, and senior care, continue to see strong demand. Demographic trends, remote work, and rising home equity are fueling growth in these sectors, creating opportunities for both full-time and semi-passive franchise ownership.
Another key takeaway is what it takes to succeed as a franchisee. Contrary to common belief, prior industry experience is often not required. Instead, success depends on transferable skills like leadership, sales, and, most importantly, coachability.
Whether you're exploring franchising as a full-time venture or a side hustle to diversify income, this episode provides practical insights to help you evaluate if franchising is the right path for you.
Giuseppe Grammatico - The Franchise Guide - is a franchise consultant, author, speaker, and host of the Franchise Freedom podcast. He specializes in helping individuals identify and invest in franchise opportunities that align with their goals, skills, and desired lifestyle.
This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com
Transcript
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| 0:00.0 | Welcome to the how of business with your host, Henry Lopez, the podcast that helps you start, run, and grow your small business. |
| 0:13.4 | And now here is your host. |
| 0:15.5 | Welcome to this episode of The How With Business. |
| 0:17.3 | This is Henry Lopez and joining me again as my friend and repeat guest. I don't even how I think I got to get you one of those five or more visits jackets, but Giuseppe Gouramato, the franchise guide. Welcome back on the show. Thanks, Andrew. Yeah, we got to, I got to get you a robe as well. Yes. S&L robe. There you go to look into. I'm, you know, because of budget because I'm going with just a pin, so I'll get you a little lapel pin if that's okay. All right. Yeah, well, yeah. That's all I can afford. That's a great idea. So you can find all of the resources, including previous episodes that Giuseppe has been on. He's my trusted partner for everything franchises. You can find that. Show Notes page for |
| 0:55.6 | this episode. Any links that we talk about will be there. And to find out more about my one-on-one |
| 1:00.4 | in group coaching programs, just visit the howab business.com. I also would invite you to consider |
| 1:05.4 | joining my community, my Howa Business community on Patreon. And please subscribe wherever you |
| 1:10.5 | might be listening |
| 1:11.1 | so you don't miss any new episodes. Let me tell you a little bit more about Giuseppe and then we'll |
| 1:15.0 | get into the conversation. This conversation is going to be about 2026 franchise trends and |
| 1:20.1 | whatever other tangent we go off on because we like to talk business. But Giuseppe Gramatical |
| 1:24.2 | is a franchise veteran, a coach, an author, a speaker, and a consultant who simplifies the process of franchising and excels of guiding his candidates, as he calls him, people who are fit, his clients, to the business model that best suits their desired lifestyle. |
| 1:39.9 | And that's a big part of it. |
| 1:40.9 | His greatest joy is in helping people realize the American dream and sharing the freedom that comes with franchising, which we were just chatting about those very things before we started recording. Giuseppe Gramatico, welcome back to the show. Thanks, Henry. It's a pleasure. And it's an honor to be asked to come back on. So I appreciate it. Thank you. Thank you. Giuseppe and I have known each other for a number of |
| 2:01.3 | years, and he's been a guest, a number of topics related to franchising. And then there was a couple |
| 2:07.5 | years ago when I was exploring a franchise and he helped with that. I decided not to move forward with it, |
| 2:11.7 | but he was my franchise consultant through that process. So he's who I recommend you to if you're considering a franchise. |
| 2:19.3 | We'll get more into it, but it's important. I think a lot of people still don't understand |
| 2:22.9 | that engaging somebody like you doesn't cost them anything more, because you get paid by |
| 2:27.9 | the franchisor if and when I buy a franchise through you. But you represent me from my perspective. You're not biased for trying to get me |
| 2:36.9 | to buy a particular franchise. You are in it to help me find the right fit, right? That's it. Is a franchise |
| 2:43.0 | a, is a franchise a good fit for Henry? And what does that ideal franchise look like? That's it. |
... |
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