This is the Gary V. Audio Experience.

Let's talk about number nine on your book and it's one that I've got here which I've

told you about patients.

Yes.

Because I believe that could you give us your views on just that word, patience.

The lack of it is also a huge factor to why people are unhappy.

Everybody is looking for so much outside validation that they're impatient.

They want to show everybody that they're successful, thus they're rushing into things.

But 23 year olds who think that they don't have their life figured out yet they're living

for another 80 years.

Patience has been huge for me.

Most people hear the word patience and have it confused with complacency, laziness, lack

of ambition.

It's not true.

I actually think patience has been foundational in my success.

I decided to build my dad's business for him for the first 12 years in my career.

That required huge patience from somebody who thought they were great.

I didn't even start quote unquote until I was 34.

Patience is huge.

It's huge and people don't want to do it because they want instant gratification and more

importantly, instant outside validation.