6 Ways to Lower Your Cost Per Acquisition #2105

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 24 May 2022

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2105, Neil and Eric talk about six ways to lower your cost per acquisition. There are plenty of methods you can use to increase your conversion optimization and lower your costs. Tune in to learn how to implement AB tests, be clear on your messaging, and utilize AI to optimize your business and lower your cost per acquisition. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 6 Ways to Lower Your Cost Per Acquisition. [00:30] Why you should give away free services and create great offers. [00:45] How to use AB tests to lower your cost per acquisition. [01:04] Why you need to ensure that your messaging is clear. [01:24] What you can learn from your competitor’s ads. [01:39] Why you should test multiple creatives consistently. [02:24] Utilizing networks and platforms to optimize your business. [02:46] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [02:59] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Facebook Ads Eric Sui on Twitter Eric Sui on Instagram Neil Patel on Twitter Neil Patel on Instagram Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips
0:06.4	and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.8	Let's start leveling up your marketing knowledge with your instructors Neil Patel and Eric
0:16.8	Sue.
0:19.1	We got a special message from our sponsor.
0:22.8	If you want to rank higher on Google, you got to look at your paid speed time.
0:27.3	The faster your website loads, the better off you are.
0:30.1	With Google's Corvital update, that makes it super, super important to optimize your
0:34.1	site for low time.
0:36.3	And one easy way to do it is use the host that Eric and I use, DreamHouse.
0:40.8	So just go to DreamHouse or Google it, find it, check it out, and it's a great way to
0:45.7	improve your low time.
0:47.7	I want to take a second to tell you about my podcast co-hosts agency, so NP digital.
0:53.5	So Neil Patel digital, what they do is they do a whole host of marketing services and
0:59.4	they are global.
1:00.4	They're worldwide.
1:01.4	They have SMB services as well.
1:03.2	They have mid-market to enterprise services as well.
1:06.4	They cover the entire gamut.
1:07.4	So you can just go to MPdigital.com to learn more about it and now back to the episode.
1:14.0	All right, guys, before we start, we got a special message from our sponsor.
1:19.8	If you want to rank higher on Google, you got to look at your paid speed time.
	...

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