6 tips on being a successful entrepreneur | John Mullins

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4.1 • 11.9K Ratings

🗓️ 7 February 2024

⏱️ 16 minutes

🔗️ Recording | iTunes | RSS

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Summary

Sometimes, you need to break the rules to innovate — but which ones? Entrepreneurship professor John Mullins shares six counter-conventional mindsets for entrepreneurs looking to think strategically, navigate challenges and change the world.

Transcript

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0:00.0	Ted Audio Collective.
0:02.0	Audio Collective.
0:04.0	It's Ted Talks Daily.
0:10.0	It's Ted Talks Daily. I'm your host Elise Hugh.
0:12.0	What if you took the lessons from London Business School and flipped them around teaching what today's speaker calls counter-conventional ideas instead? In his 2023 talk from TEDX London Business School,
0:25.0	Entrepreneurship Professor John Mullins encourages a type of contrarian mindset
0:30.4	and explains how it pays off after the break.
0:36.0	Hey, before we get to the rest of the episode, we just want to thank you for listening to TED Talks Daily.
0:41.0	It means a lot that we're part of your daily routine. If you're not already
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0:50.1	TED favorites.
0:53.3	In 1995, a graphic design teacher named Linda Weinman and also an aspiring entrepreneur decided
1:02.4	to get the website, Linda.com.
1:05.6	She did so because she needed a sandbox to play in
1:08.7	with the new graphic design tools, the digital tools
1:11.7	that were being developed at that time, Photoshop, illustrator, and many more.
1:16.8	And she needed a place to put her students' work so all could see it.
1:21.5	Well, she put that website together
1:23.8	and the business began to grow.
1:25.7	And in 2002, she discovered it could be much, much more.
1:31.6	So she moved all of her teaching online. Later, the business was sold to LinkedIn,
1:37.7	who renamed it LinkedIn Learning, sold for 1.5 billion US dollars.
	...

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