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Recently, I was on a video conference call with a friend.

Somebody that I met through podcasting, and we hadn't caught up in a while, but I was really

excited to be on this call because previously we talked, there was just a lot of excitement

around what they're doing.

So I always love catching up with people in podcasting that are excited about something,

right?

Who doesn't love that?

So here we are on this

call. And we're just kind of having some back and forth conversation. But the whole time, I can tell

there's something bothering them. There's something on their mind that maybe they're not sharing.

And it just seemed like a little bit of maybe defeat or a little bit of stress or anxiety,

something on those lines. And finally, I just asked. I could tell

the time was running out that we're going to spend together. I'm like, we haven't really had anything

meaningful happen in this conversation yet. So I just said, hey, is everything okay? Like anything

going on in your world right now? And they said, you know what, Alex? I know you're like the podcasting guy, but I just think I'm done. I can't do this anymore. It's just too much. And I was really

taken back by that because just a few months prior, this individual had told me that they were

passionate about it. They loved it. They were so excited all the time. And I could tell it was bringing

a lot of life and energy to them along the way. So in my head, I'm hearing this, I'm wondering what happened? What

changed within the last just 90 days that has made you go from loving this? It's bringing energy

fulfillment to completely draining to something that you can't do anymore. Here's the thing. That

story is not unlike most stories I hear in podcasting all the time. The data shows that you have a very high

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