The skill of listening, a very difficult skill that requires education and tons of practice,

active listening, that if you do it right, you're exhausted at the end of it because it takes so much

energy. Well, you don't just hear the words that are spoken, but you understand the meaning behind

those words. Welcome to the Jordan Harbinger Show. I'm Jordan Harbinger. As always, I'm here with

my producer, Jason DeFilippo. On this episode, we're talking with Simon Sinek, author of Start With Why,

and now find your why. He's big on why. He also argues that as individuals and companies,

everything that we say and do is a symbol of who we are. It's only when we communicate our

beliefs authentically. I've got to love hate relationship with that word, that we can attract

others to our cause. So today, we'll discover why high performers get depressed the more they achieve,

and we'll discuss the idea that why you do something is far different than what you actually do for

living. We'll also explore the role of trust and how to develop a culture of trust in your personal

life, in your business, and even at home. Now, here's Simon Sinek. We followed your stuff for

quite a while here at Start With Why, and this all is hitting home now. Back when I first read it,

I thought, okay, yeah, you got to have a purpose and you got to have a reason why you're doing

everything. I get it. Okay, cool business book. I enjoyed it. It's good to do a show about it,

and now we're rebooting. We used to be a different show. I used to host a different show called

The Art of Charm. Now it's the Jordan Harbinger Show. It's a brand new reboot. Jason and all the

rest of the team were all here, and we found that our why seems to be much more important now that

we've gone into crisis mode. And I know that might not be normal or the usual case why a company

might go and get reexamined their why, but I think it's something that we started to do because

once you're at the top of the mountain, you have a really popular show, you kind of go, oh yeah,

it's nice to know why we're doing something, but it's not important, maybe enough for you to sit

...