I remember standing next to my desk and hearing footsteps and then hearing a deep, gravelly voice talking to me.

This gentleman stopped, talked to me and said, what kind of effing discount maternity?

Where is that? Referring to my outfit.

Welcome to No Limits.

I'm Rebecca Jarvis. Each week, we're talking to women

playing at the top of their game. Founders, actors, athletes, chefs, comedians, musicians.

Bottom line, these are women who win. So how are they doing it?

We're taking you way beyond the bios, looking at their struggles, triumphs, risks, biggest

mistakes, and some of the worst advice they've heard along the way.

Whether you're looking for answers or you just want to hear a good story, you're in the

right place.

Today's guest has been called the most powerful woman on Wall Street.

She grew up in South Carolina, ran track in school, studied journalism in college and got an MBA,

and then went on to run Smith Barney, Merrill Lynch wealth management, and city wealth management.

That was before she was fired,

very publicly, twice. And while that setback might have deterred most of us from sticking around the industry, for her, it only sharpened her mission to help women reach their financial goals.

So she started an online investment business by women for women called Ellevest.

Plus, she's sharing her wisdom and life experience in her new and first book, Own It,

The Power of Women at Work.

Sally Krochek, welcome to No Limits.

Rebecca, I'm so happy to be here.

So in the book, you make the case for instead of the idea that women should behave more like men

...