#6: Learning From a Hard Core Life with Alan Sussman

JAYSON WALLER UNLEASHED

Jayson Waller

Business, Entrepreneurship, Society & Culture

4.4 • 649 Ratings

🗓️ 26 March 2020

⏱️ 38 minutes

🔗️ Recording | iTunes | RSS

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Summary

Alan Sussman has been intertwined with the success of countless Detroit-area entrepreneurs as founder and CEO of the Sussman Agency. But that journey to the top was never, ever easy. Sussman tells True Underdog Jayson Waller and co-host John LeBlanc about the time he ran away from home at age 14 to avoid an abusive father, and how he found his path to success with sheer determination and grit. Sussman also gives valuable life lessons learned from 56 years of being in business, first as a partner in a recording studio, and then as a creator of jingles before diving deeper into advertising.

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Transcript

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0:00.0	Damn, damn, true underdog.
0:03.3	Damn, damn, unleash the power within.
0:06.4	Damn, damn.
0:07.4	I'm going to do with me.
0:10.4	True underdog.
0:14.4	True underdog, Unleashed the Power Within.
0:18.4	Jason Waller here with co-host John LeBlanc.
0:22.7	We've got a special guest today, the Alan within. Jason Waller here with co-host John LeBlanc. We've got a special guest today,
0:29.0	the Alan Sussman. Alan, how are you doing today? I'm good. Good. Good. I'm alive. You want to go by Alan, Al, A, what? People call me the Suss. The Suss. We'll go by the Suss today. I like it.
0:34.0	All right. So can you give us maybe a 60-second infomercial of who Suss is?
0:41.9	That's it. There you go. Who is he? He's a guy who was born and raised in Detroit.
0:49.7	1945 I was born. That's a long time ago. I left home at 14, ran away. And from the last, who
0:58.9	knows how long, I've been trying to build a business. Been in business 56 years. That's a long time
1:04.5	in it. And that's who I am. What I do is who I am. So I have an advertising agency. I'm an advertising guy.
1:14.4	You're definitely a sales guy. I mean, we've, we've, you know, been friends here for what,
1:18.5	five, six months, ten minutes, yeah, whatever. And, you know, you've got a very infectious
1:23.5	smile and personality, but, you know, more so, you have helped build business owners up.
1:29.5	You find something creative.
1:30.9	Everyone that knows you, you know, Brian Elias, Jayfell, everyone's like, this guy's a genius.
1:35.7	Complete genius, special guy gets it, has the sauce to make business owners and companies really
1:41.2	implode into the TV spectrum.
1:45.0	You would agree with that obviously?
	...

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