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The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

599: How to Use Your Business to Support Social Good While Making a Profit

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.812.3K Ratings

🗓️ 12 September 2022

⏱️ 38 minutes

🧾️ Download transcript

Summary

By the time Trudi Lebron was 16, she had two children and had dropped out of high school—all the odds were against her. Today, Trudi runs a million-dollar coaching and consulting firm, helping entrepreneurs and coaches build antiracist businesses and become equity-centered coaches and leaders. She is the CEO of ScriptFlip! and creator of the Institute for Equity Centered Coaching.  In this episode, Trudi talks about leading an equity-centered and values driven business, justice-based commerce, and all the ways you can contribute to the social good while still pursuing profits with your company.  GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/trudilebron

Transcript

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0:00.0

But one of the things that I think is most important to continuously name is that none of us know how to do this.

0:07.0

Like none of us know how to create a world that is completely equitable and just.

0:12.0

If we knew we'd have it.

0:14.0

Hey, my name is Jenna Kutcher and I am obsessed with all things business, marketing numbers,

0:19.0

and helping you to navigate both the messy and the magical seasons of this thing called life.

0:24.0

I'm a small town mama who took a $300 camera, grew a successful photo biz, and now I work from home in Rema 7 figure online business.

0:32.0

I teach you the tried and true secrets to building a career you adore.

0:36.0

Shia away from the real talk? No way. Money, hardship, growth, loss, and marketing are all topics we discuss here.

0:42.0

Think of this as your one stop shop for happy hour with a gal pal mixed with business school.

0:47.0

Pull up a seat, make sure you're cozy, and get ready to be challenged and encouraged while you learn.

0:52.0

This is the Gold Digger Podcast.

0:55.0

Our world is at a crossroads of crises.

0:58.0

A lingering global pandemic, women's rights at risk, our climate and a downward spiral, a fight for equity and racial justice, the list goes on.

1:08.0

And I don't list these things off to bring you into gloom and doom territory,

1:13.0

but rather to set the stage for a positive and enlightening conversation about what you and your business can do about everything that's happening around us right now.

1:22.0

You can make a difference all while running a financially successful business.

1:27.0

By the time our guest today, Trudy LeBron was 16, she had two children and had dropped out of high school.

1:34.0

All of the odds were against her.

1:37.0

Today, Trudy runs a million dollar coaching and consulting firm helping entrepreneurs and coaches build anti-racist businesses and become equity centered coaches and leaders.

1:48.0

She is the CEO of script flip and creator of the Institute for Equity centered coaching.

1:54.0

And right now, Trudy is on the Gold Digger Podcast to talk about leading an equity centered and values driven business.

2:01.0

Just as base commerce, her new book, the anti-racist business book, and all of the ways that you can contribute to the social good while still pursuing profits within your company.

...

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