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The Amy Porterfield Show

#597: Real Estate Investing Or Art Journaling: How A Digital Course Creates Profit, No Matter Your Industry [Interview with Jaren Sustar & Teresa Merriman]

The Amy Porterfield Show

Amy Porterfield

Entrepreneurship, Business, Marketing

4.95K Ratings

🗓️ 10 August 2023

⏱️ 55 minutes

🧾️ Download transcript

Summary

What 2 of my students have done to create profitable, sustainable businesses by creating a digital course If you’re anything like me, you like to have all of your facts straight before making any big business decisions.  In fact, a big part of my decision-making process is learning about other business owners who’ve done something similar, and what their experience was like.  I always find that hearing stories from those who’ve gone before me helps ease my mind about doing something new. So if you’ve been considering creating a digital course, but aren’t 100% sure whether it’s the right decision-- or if your business will translate well into this type of model -- then pay close attention to what you hear in this episode.  I sit down with two of my DCA graduates who started their digital course journeys with very different backgrounds. My student Jaren was a real estate investor, while my student Teresa sold art journals at festivals. Apples and oranges, I tell ya!  We dive into the reasons they decided to create a digital course in the first place, the nuts and bolts of their course launches, the challenges they faced along the way -- and here’s the fun part -- how a digital course has changed their lives and businesses for the better.  I hope that if you’re struggling with the decision of whether to create a digital course, then these interviews will give you an honest look at what life could be like for you.  Happy listening!  Here’s a glance at this episode... [03:50] Jaren Sustar is a real estate investor and founder of Finance Cowboy. His digital course helps people find and manage rental properties or flips. [05:02] Teresa Merriman created a course about travel art journaling. She even filmed her course in Croatia.  [07:09] Jaren began his career as a truck driver. He transitioned into sales and also started buying real estate. Finance Cowboy was born in 2021.  [12:21] Jaren joined List Builders Society and grew his list from 700 to 14,000 people. [13:02] After taking DCA, Jaron added a course to his business. The course allowed him to go really deep and take his students to the next level. [16:14] Jaren’s course is called The Rental Academy. He charged $3,000 and built a waiting list of 1200 people for his first launch. He made over $200,000. [23:56] Having a course has allowed Jaren to hire four full-time employees and coaches.  [29:56] Teresa has been an exhibiting artist since 2005. She makes beautiful ornate leather-bound journals. [31:03] During the pandemic, Teresa began offering a limited series online. She had an audience. [33:45] Teresa heard about digital courses and decided to niche down by focusing on travel journaling.  [38:28] Teresa's course launch consisted of social media and emails. It was $497 and she sold 32 in her first launch.  [42:42] She's now prepared to better describe and talk about her course when she does her second launch. [47:10] Teresa created a membership and has an in-person art retreat coming up this fall. Today she has more freedom with her time and makes a greater impact. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Transcript

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0:00.0

Lately, I've become obsessed with how AI can make course creation way easier.

0:06.8

So I'm excited to announce my brand new guide,

0:10.2

the resteps to unlock your digital course idea using AI.

0:15.5

I've created a simple three-step process to help you nail down your digital course idea,

0:20.0

and to begin to explore content ideas for your course so you can quickly see it come to light.

0:26.2

I am literally giving you the exact prompts to copy and paste right into chat GPT

0:32.4

to turn your interest, experience, and passions into the digital course idea that only you can teach.

0:39.6

A digital course is the number one way to serve more people and earn more income

0:44.0

without tying yourself to endless client meetings or one-on-one deliverables.

0:49.1

It gives you freedom, and I bet everything I've got that you're sitting on a dozen or so

0:54.4

profitable transformative course topic options right now,

0:58.5

and I'm going to help you choose the one that is a perfect fit for you in your business.

1:04.4

So go to emiporterfield.com forward slash AI, and download your free guide to find out which course

1:10.5

idea is a perfect fit for you in your business. That's emiporterfield.com forward slash AI.

1:19.3

I started my brand with the social media following. I just started posting my experiences

1:24.2

on social media, and then I saw you and you said you need to have an email list. If you plan

1:28.9

on having a business, I said well Amy said I need to have an email list. Probably should do that.

1:33.2

So now I have a following, and I have an email list, and I said well I probably need to get paid

1:38.4

for helping all these people because I'm able to help them only so much through social media

1:43.2

and through email, like there's only so much value I can give. And I said okay what can I build out

1:48.9

to really go deep with these folks? And that's where the digital course came from me to add

1:53.3

to our portfolio to say this is where we're going to take you, like you know this space,

...

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