596: An Online Course Business Turns 10: Lessons from $4M in Online Piano Course Sales

The Side Hustle Show

Nick Loper

Business, Education, Entrepreneurship, How To

4.7 • 1.6K Ratings

🗓️ 8 February 2024

⏱️ 48 minutes

🔗️ Recording | iTunes | RSS

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Summary

You may remember the story Jacques Hopkins first shared on the Side Hustle Show in 2017 about his online piano course. Over the past decade, he systematically scaled Piano in 21 Days, into a powerhouse brand that generated over $4 million in sales. Now in 2024, I connected with Jacques again to get an update on his current projects and perspective looking back on his entrepreneurial wins and lessons learned over the past years. Like all savvy business owners, his approach and focus has evolved quite a bit during that timeframe. Tune in to Episode 596 of the Side Hustle Show to learn: Jacques' online piano course business after 11 years and over $4 million in sales Elements of building a successful online course business How Jacques' passion has shifted after doing this side hustle for over a decade What Jacques is focused on next with his coaching program and podcast Full Show Notes: An Online Course Business Turns 10: Lessons from $4M in Online Piano Course Sales New to the Show? Get your personalized money-making playlist here! Sponsors: Squarespace - Start building your professional website today! Indeed – Start hiring NOW with a $75 sponsored job credit to upgrade your job post! Factor — Get 50% off America's #1 ready-to-eat meal delivery service w/ code sidehustle50! The Hustle Daily Show - Your daily news podcast about irreverent and informative takes on business & tech! Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Lessons from $4 million in online course sales, in online piano course sales at that.
0:08.0	What's up, what's up, Nick Loper here.
0:09.6	Welcome to the Side Hustle Show, a member of the entrepreneur podcast network.
0:13.7	If you're looking for legit ways to make extra money in your spare time, you are in the
0:18.8	right place.
0:19.8	Thank you so much for tuning in.
0:20.8	We've got a Where Are They Now episode on deck for you with a story that dates
0:26.1	back to 2017 on this show and even longer for today's guest. But it's a story about building a compelling and helpful
0:34.8	digital product and continually refining it and refining how it gets sold to the
0:40.0	tune of now over four million dollars in lifetime sales. That product is an online
0:45.9	piano course called piano and 21 days from piano and 21 days.
0:51.1	Jack Hopkins welcome back to the show.
0:54.0	What's up, Nick, thank you so much.
0:56.0	It's such a pleasure to come back.
0:58.0	You've always been so generous to me.
1:00.0	Way back then and even now years and years later coming back on I couldn't be more
1:03.5	excited about this. Well me as well we should also mention jock's other site the
1:07.9	online course guy that com he's also the host of the online course show.
1:12.8	Deep Dive Podcasts on anything,
1:15.0	building, starting, marketing, growing,
1:16.7	online course businesses.
1:18.3	But stick around in this one,
	...

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