595. Lorna Campbell, Abbott World Marathon Majors Head of Communications

Ali on the Run Show

Ali Feller

Fitness, Sports, Running, Health & Fitness

4.9 • 4.2K Ratings

🗓️ 15 December 2022

⏱️ 78 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

"It was just that moment in time where somebody saw something and wanted to help me and give back. And I try to do that with other people, too, because if I hadn't been in that situation, I don't know what I'd be doing now."

Imagine getting to travel the world, attending major marathon race weekends and helping share the stories of the athletes, the races, and the people who make these events so special. That's the reality for Lorna Campbell, as the Head of Communications for Abbott World Marathon Majors, the race series comprised of the New York City Marathon, Boston Marathon, Chicago Marathon, London Marathon, Tokyo Marathon, and Berlin Marathon. In this conversation, Lorna — who is originally from Scotland, lives in Rhode Island, and has a very cute story of how she met her husband at the Pyeongchang Winter Olympics — talks about how she got this job, what her role entails, and all the jobs she had in various sports before making her way to the running industry. Plus, her reflections on her first year of motherhood (she's mom to one-year-old Harris), her feelings on the allure of the six-star challenge, and her take on the state of the running industry and running community right now.

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What you'll get on this episode:

Lorna reflects on her first year of motherhood, and life as a newlywed (3:30)
The very sweet story of how Lorna met her now-husband at the Olympics (7:45)
What young Lorna was like, and how her childhood shaped her future (9:50)
Lorna shares her career highlight reel (16:45)
Who's in Lorna's village? (19:50)
How Lorna got her job as head of communications with Abbott World Marathon Majors (24:00)
What Lorna's job entails on the day to day, and during race weekends (29:00)
All about the World Marathon Majors six-star challenge, and how it's evolved during Lorna's time with the organization (35:40)
How Lorna found running and became a runner — and why she still has a hard time calling herself a runner (42:50)
How Lorna's relationship with running has changed since having her son (48:00)
Which of the six World Marathon Majors Lorna would most like to run (56:55)
Lorna's take on the state of the running industry and running community right now (1:00:45)

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Transcript

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0:00.0	Welcome to the Alley on the Run Show.
0:06.6	I'm your host Allie Feller, and every week I talk with people who are doing exciting
0:11.0	things on the run and beyond.
0:13.7	We all share that love for running, and that is what brings us all together.
0:17.1	But of course, there is so much more to life than what happens on the run itself, and
0:21.6	this show is all about those in-between.
0:24.8	My guest today comes by popular requests, which is very fun.
0:28.9	It is Abbott World Marathon Major's Head of Communications, Lorna Campbell.
0:34.2	In this conversation, Lorna, who lives in Rhode Island with her husband and their one-year-old
0:38.7	son, talks about her very cool job, including how she got it, what it entails, and all the
0:45.6	different roles she had before coming to the running industry.
0:48.8	Plus, Lorna shares her own running story, talks about what new motherhood has been like,
0:53.8	and so much more.
0:54.8	Before we get into it, I want to thank you, can, for supporting The Alley on the Run Show,
1:00.6	and for doing so all the way since 2019.
1:03.7	At this point, I feel like you know all about you, can, great hydration and nutrition products,
1:08.9	all of which are made to ensure optimal performance in training and on race day.
1:12.9	To secret here, it's in the superstars.
1:15.9	This is that patented, you can't ingredient that gives you long-lasting, crash-free energy.
1:20.4	And I've talked to you a lot about how some of the country's best athletes use you can.
1:26.4	We saw numerous American records this year, Sarah Hall in the Half Marathon, and then Emily
1:31.0	Sisson in the Half Marathon, Kira DeMotto in the Marathon, and then Emily Sisson in the
	...

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