Welcome back to the show. Today's guest is Australian board builder Eden Saul, also known as

Dead Cooke's. Eden's boards are written by everyone from Dave Rostovic to John Roseman at Cloudbreak,

to Victoria Vergara, even by Hollywood actress Margo Robbie, as I learned in this chat.

He also built a couple of Yinyang twins for Coco and Mason Ho for the Electric Acid

Surfboard Test by Stab Magazine in 2021, which is the board that I actually eventually ordered

from him about two years ago when he was in California shaping it

Catalyst in San Clemente, Basham's old factory. We then had that board laminated at Moonlight

Glassing by Ninoa Spire and Superwolf. It has become one of my favorite boards in the past

couple of years. Actually, it immediately was, but over the past couple of years actually immediately was but over the past

couple of years i've written it more than any other board um it's kind of a great option if you wanted

just like a one board quiver you could write it in small waves big waves but it really thrives at

point breaks anyways eden's boards have been in high demand worldwide for years, and he's attempted

to fulfill that demand by traveling and doing residencies in Japan, Europe, Hawaii, California.

But of course, all that travel takes time away from home and your local board orders, and

it really is just a short-term solution to fulfill immediate orders,

but it's not a sustainable way to live, and it isn't a way to scale a business.

And as we've seen, there are a few different ways to scale a surfboard business,

most of which almost guarantee sacrificing some level of quality and original intent as the production grows.

The materials often change, the manufacturing methods change, and of course you begin to rely on employees,

sometimes oceans away.

So today, Eden is here to discuss the first scary step of growth beyond your own physical limits

of output, the challenges of delegation, and how to transition some of your time from simply

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