585: The One Option Proposal
The BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix
Natalie Eckdahl
4.8 • 630 Ratings
🗓️ 20 July 2023
⏱️ 20 minutes
🧾️ Download transcript
Summary
My friends, what if I told you that you could eliminate the stress and hassle of creating multiple proposals for a client – decreasing your initial leg work and increasing your odds of signing the client?
We’ve all been told to offer two or three proposal options and that presenting any more will overwhelm your potential client.
The truth is between life, business, and social media, we are inundated with decisions all day long.
And this decision fatigue can leave us tired, brain-dead, or in a fog, wanting and waiting for someone else to make a choice for us.
Now – what if you could listen to your client’s needs and co-create the perfect proposal, in real time – effectively eliminating the need for multiple proposals?
Today, I’m joined by our $ix Figures Lab Coach, Elizabeth Cook, as we explore the One Option Proposal – how it works and why you should consider it for your next potential client.
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This episode was first published at BizChix.com/585.
Transcript
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| 0:00.0 | Elizabeth, thank you for co-hosting with me today. Hi, Natalie. I'm looking forward to this topic, |
| 0:07.2 | the one option proposal. Yes, I am really enjoying helping our clients do this. And it's honestly |
| 0:15.2 | a change from how I used to teach offering proposals and sharing pricing. There's a few reasons for the change, |
| 0:23.3 | but one of the biggest ones is that in the last few years, I have noticed that almost everyone |
| 0:30.9 | I speak to is feeling overwhelmed and has decision fatigue, just overwhelmed with so many, all these decisions |
| 0:40.6 | that they have to make. And so I'm seeing a trend where when clients give multiple options |
| 0:47.8 | to their clients, when our clients give multiple options to their clients, like here's three |
| 0:52.4 | options. You pick whatever you think is best. |
| 0:55.4 | Or I recommend this one, but you decide. Clients are not able to come to a decision or they're |
| 1:01.5 | just picking the lowest price. I feel like we're creating, instead of taking care of our clients |
| 1:06.9 | in this process, that we're creating another step for them that we could remove. |
| 1:11.6 | Yeah, I think everyone listening can relate to that in terms of decision fatigue. And just think |
| 1:17.3 | about in your own life, you know, if you've ever done any kind of home remodeling, any kind |
| 1:23.2 | of project like that, or picking out paint. I mean, i i have said so many times when working with |
| 1:29.2 | others could you narrow it down for me like i don't want to see all the possibilities i want just |
| 1:34.6 | you know the three to five best ones well that's even and you're suggesting narrowing it down more so i |
| 1:39.8 | guess think this is where i really want to dive in you're saying saying one? Really? One? I am. One option. |
| 1:47.0 | I don't know if I, I don't even know if I want someone to pick all the way the one. What's, |
| 1:52.3 | what's the thought behind the one option? And do you really mean one? Well, here's where it is |
| 1:58.9 | different. In the process of choosing what the price will be. |
| 2:02.1 | I'm not saying there's only one price for everyone, although there could be, and some of our |
| 2:05.5 | clients, especially our marketing clients where they do the same process with every client and |
... |
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