This is a Glass Box Media Podcast.

Now the answer right here that I'm getting at,

when a prospect says the price is too high, you ask the the question are you talking about price or cost.

See price is a one-time thing cost is an ongoing thing.

Welcome to the Ziggler show where we inspire your true performance.

I'm your host Kevin Miller.

If you have a product service or message you believe is worth more than just the lowest price.

You'll want to hear this message.

We hear from Zigzigler about the difference in price first cost.

From his message, I posted our weekly Facebook question at my agent K Miller

Facebook page where I invite you to join in. Here's the question. For those of

you involved in providing a premium product or service, meaning not just selling

on the cheapest price, how do you sell the higher cost value?

Well, I had Michelle Prince join me to talk through the comments as she spends so much of her time helping

authors differentiate their books and offer them in a compelling way. We have many

great replies of course so you will I think most everybody listening is going to get something of value for what they want to offer, what you want to offer, what you're already offering from this show.

Before we hear Ziggs message that will start us off. I have some valuable resources for you.

This episode is brought to you by Deliberoo because anything goes this Christmas.

Yes, even sprouts on a pizza or gravy on sushi.

The rules are there are no rules.

Have a Cantonese on Christmas Eve or a faulty on Boxing Day,

and when you're so over the leftovers

...