From Relay, this is Upgrade episode 584 for October 6th, 2025.

It's Q4 now, can you believe it?

This episode is brought to you by Squarespace FitBod and delete me.

My name is Mike Hurley and I'm joined by Jason Snow. Hi Jason. Hi Mike. It's great to be here for our

greatest and most lucrative of all quarters, the holiday quarter. Who couldn't love the

holiday quarter? I have a snow talk question for you.

It really puts you in the spirit,

doesn't it?

When you say it like that. Discuss the lucrative nature of the holiday quarter. Luca says, where do you like to sit in a movie theater? All the way in the back, somewhere in the middle, up front like a weirdo. What about Apple? what about Apple events

assuming you could sit anywhere

I will say they didn't,

Luca did not say weirdo. Now you've laughed at it. I will tell you what Luca actually said.

Luca said psychopath, which felt like a little bit aggressive. So I changed it to weirdo.

Yeah. By the way, the psychopath sit in the back and ponder who will be their prey.

Oh, no.

Yeah, I mean, just, have you seen a movie with the psychopath? That's what they do.

All right. I sit in the middle. In the middle. Middle, middle is basically at an Apple event.

I prefer to sit further back because I don't need to get up close unless back in the

day when I used to bring a camera with a long lens and I took pictures of people on stage. It was

different. But now there is very little of interest happens on stage. Other than good morning.

So I don't. But back in the day, that's, I was happy to sit a little further back and that was okay.

But generally, middle, middle.

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