584: Building a 7-Figure Online Business in Just 2 Years

The Side Hustle Show

Nick Loper

Business, Education, Entrepreneurship, How To

4.7 • 1.6K Ratings

🗓️ 26 October 2023

⏱️ 51 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

It's one thing to teach a toddler to read; it's another entirely to transform that skill into a 7-figure business. Spencer Russell built Toddlers Can Read from the ground up and achieved tremendous success in just 2 years. Despite early setbacks with initial sales, he adapted by refining the course experience and struck gold with viral content on TikTok. As Spencer innovates, scales, and plans a rebranding, he remains deeply committed to his mission—helping children everywhere unlock their reading potential. Explore his strategies, learn from his experiences, and discover why he believes in giving your side hustle full-time energy. Tune into episode 584 of The Side Hustle Show to learn: How Spencer Russell found his niche in early childhood education Strategies for delivering value and engaging customers Leveraging social media for business growth Expanding reach through blogging and paid advertising Full Show Notes: Building a 7-Figure Online Business in Just 2 years New to the Show? Get your personalized Side Hustle Show playlist Sponsor: BetterHelp — Get 10% off your first month!

Transcript

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0:00.0	Building a seven-figure online business in just two years.
0:04.6	What's up, what's up, Nick?
0:05.8	A little over here.
0:06.8	Welcome to the Science House of Show, a member of the Entrepreneur Podcast Network.
0:11.4	If you want to learn how to make extra money and start a business on your own time and
0:14.7	on your own terms, you are in the right place.
0:18.0	Really cool case study for you today under the category of Reacts Up and Once, Sell it
0:23.2	Over and Over again, as you know, it's business model that I love.
0:26.5	This guest is an award-winning teacher, a dad, and for his online business, specializes
0:31.4	in helping kids learn to read, starting at super young ages.
0:35.7	Kind of a surprising niche, to me, at least, but it's really taken off from hodlersread.com.
0:42.4	Spencer Russell.
0:43.4	Welcome to the Science House of Show.
0:45.0	Thanks so much for having me, Nick.
0:47.1	You bet, stick around in this one.
0:48.8	You're going to learn how Spencer pre-sold his concept and how he drives traffic and
0:52.8	sales to his course today, so you can borrow the same or similar tactics and apply those
0:58.7	in your online business.
1:00.5	Spencer, I want to start with, why did this need to exist in the world?
1:04.9	Well, at the point when I started this business, I was really looking for the thing that I
1:09.4	was going to do.
1:11.2	And I was reading a book, Good to Great by Jim Collins, and one of the things that he said
	...

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