I practice that I always do is I create an ideal buyer avatar and I have that

upside-by-side with any outline and any digital down with anything that I'm

creating and I make sure that there's overlap. Is this solving a problem? Is this

hitting on a hope? Is this hitting on a fear? Making sure that there's constant

overlap. Hey, my name is Jenna Kutcher and I am obsessed with all things

business, marketing numbers and helping you to navigate both the messy and the

magical seasons of this thing called life. I'm a small town mama who took a

$300 camera, grew a successful photo biz and now I work from home and run a

seven-figure online business. I teach you the tried and true secrets to building

a career you adore. Shia away from the real talk? No way. Money, hardship, growth,

loss and marketing are all topics we discuss here. Think of this as your one

stop shop for happy hour with the Galpel mixed with business school. Pull up a

seat, make sure you're cozy and get ready to be challenged and encouraged

while you learn. This is the Gold Digger Podcast. The biggest leaps and

bounds I made towards creating the business that allowed me to have the life I've

always dreamed of for my family came when I launched my very first online course.

This digital education space allowed me to step away from trading time for

money and if you've been here for a while, you know that is one of the primary

things I want to help you do too. So does my guest. Avery Bradford is the CEO and

founder of the Hive Consulting Co. Her mission is to empower women with actionable

education to transform their lives through courses, community and programs.

There's a key word in there that I really like. Actionable. Actionable

...