#582 - The Secret to Apple’s Success: How To Achieve Massive Profits with Scott Galloway
The Tai Lopez Show
Tai Lopez
4.8 • 6.9K Ratings
🗓️ 11 March 2020
⏱️ 9 minutes
🧾️ Download transcript
Summary
Buy Scott’s book “The Four” and his others here.
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Apple has managed to do something that no other company in history has: Combine the lowest cost of goods through mass production with the highest profit margins available only to luxury brands.
This combination has resulted in a company that has massive profits, and the most valuable company in the world.
This demonstrates the value of finding a way to appeal to irrational urges and instincts, like status and mate-worthiness, in your marketing and product design.
Learn how Apple was able to pull this off, and what it means for how you can achieve massive margins in business, on this episode of The Tai Lopez Show!
Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!
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Points to Keep In Mind
- In the modern age, we don’t tend to depend as much on a superbeing “God” for answers, but we still have anxieties, so Google is now filling that role
- Google is our modern-man’s God
- Facebook taps into our need to love and be loved
- The number one indicator of your chances to make it to 100 is the number of people that you love
- Our instincts, ever since we emerged from caves, is more. We always want more, because the penalty for less was death
- The more for less business strategy is usually the company that is the most valuable in the world
- Apple is the new signal that you have good genes, and are a good mate
- Apple has been able to pull off the impossible: It can secure components for the lowest price, and then charge the highest price for it
- Because Apple taps into our irrational urges, it is the most profitable company ever
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Transcript
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| 0:00.0 | We used to turn to a super being for answers now as we're more educated more affluent |
| 0:04.4 | we don't depend as much on a super being but we still have modern day anxieties and questions |
| 0:08.2 | Will my kid be all right send a query into the universe hoping there's divine intervention it sends you back an answer. |
| 0:13.2 | Now it's symptoms and treatment of croup into the Google Dialogue box. |
| 0:16.6 | Google is our modern man's God. When I think of Amazon I think of aggressive business and I was just out of talk here in LA. Jeff Ezo stopped in and you know the man was |
| 0:37.3 | aggressively taking diapers.com was a company and he went to the owner of diapers.com and he said |
| 0:44.4 | listen to me if sell me your company and the guy said no and he said you better sell |
| 0:49.5 | me your company or I'll just make my own diapers version I'll drop the price and put you out of business and he dropped the price and one of his |
| 0:56.7 | executives said to Jeff if we lower the price of diapers this much we'll lose a hundred million dollars a quarter and he goes I don't care and so when I think about those of you watching the need to be somewhat aggressive and competitive at Tom that's what I think about with Amazon. And then Facebook, what I think about |
| 1:16.4 | Facebook is really tapping into almost Internet 2.0. You know, Internet 1.0 was kind of just selling things online and |
| 1:25.5 | Internet 2.0 was connecting people and using that information to sell them. |
| 1:30.8 | Is that kind of a fair... |
| 1:32.4 | So I'll take a swack at that as well. So Google I think |
| 1:36.1 | is a modern man's god. We used to turn to a super being for answers now as we're |
| 1:41.1 | more educated and more affluent. We don't depend as much on a super being, but we still have modern day anxieties and questions. |
| 1:46.2 | Will my kid be all right? A prayer is a, you send a query into the universe hoping there's divine intervention, it sends you back in answer. |
| 1:52.4 | Now it's symptoms and treatment of croup. hoping there's divine intervention it sends you back an answer. |
| 1:53.0 | Now it's symptoms and treatment of croup |
| 1:55.0 | into the Google Dialogue box. |
| 1:56.4 | Google is our modern man's God. |
| 1:58.0 | All of these tap into a specific instinct. |
| 2:00.2 | Facebook taps into our need to love. |
... |
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