When you look at the reasons that businesses fail, a lot of times it comes down to things that we just limit in our own mind, and we don't want to accept reality.

We want to give in into our own biases.

And there's almost not a lot that you can do to help somebody like that.

Welcome to the Fine Home Building Pro Talk podcast, our regular discussion with building industry

professionals.

This is Fine Home Building Contributing

Editor and Production Manager at TDS Custom Construction, Ian Schwant. Today I am joined by John

Linker and a safari of Linker, a business marketing and strategy consulting firm in Delano,

Minnesota. You can find the Fine Home Building Pro Talk podcast and the original Fine Homebuilding

podcast at finehomebuilding.com slash podcast.

You can leave feedback and ask questions there too.

So thanks guys for joining me today.

Thanks for having us.

So John, give us a bit of background about your company and how its founding came about.

Well, our focus really as a company is kind of twofold.

The first thing is we provide growth consulting.

And the second thing is we provide marketing services.

And the reason we kind of start with growth consulting is that we really don't have much interest as a business in just doing a bunch of projects that are marketing related to check a box.

Hey, new logo.

Hey, new website.

We're really interested in participating in the process of helping businesses reach their

growth goals. And so, you know, a long time ago, we realized that in order to fully help a business, we need to be in a position where we can kind of see 360 degrees around a business and to kind of make sure that every part of the business is being thought through properly to be the most effective, to be the most efficient,

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