The marketing trick number one, if you own a pedal brand,

if you have nothing to talk about, nothing is going on, throw a grenade, a written grenade, I suppose, in the room.

Not an actual grenade.

Listen, do not throw any grenades. Don't throw a real grenade. Throw a written grenade into a Facebook post and just stand back and watch it burn. The thing is if you throw a real grenade, they will, you know, if you throw a fake grenade, they're going to talk about you for a day. You throw a real grenade, they're going to be talking about you for the rest of time.

That's right. And you'll also be incarcerated. So don't do that. Or shot. Yeah. Or both.

The thing is, Bri, is the strategy needs to be. Throw the grenade into the room, then do not revisit the room. Oh, no, but that's part of it. You're stimulating that. It's awesome. That's part of the trick is you actually have to stimulate some stuff. So when you find someone that's a little irritable, you got to get in there and you got to poke them in the chest a little bit and then run back out. That's the trick. I was surprised. So we'll get to what we're talking about, but let me tell you my version of this real quick. We didn't talk about this at all, by the way. This was like, we had no discussion about these posts. I made a post talking about tube amps versus amp sims. And that alone made people upset.

Like there were some people like,

I can't believe we're talking about this.

Of course it's blah,

and I'm like, but you took it to the next level.

We really did.

We did not coordinate this at all.

It just kind of happened that way.

I guess we were both feeling slightly spicy,

even though I didn't think that was that controversial because I used both, which actually a lot of people did say. I mean, at its surface level, so the post was basically, I don't have it pulled up and I don't have Facebook on this computer. What was the title of the post? Yeah, the title was, is Brian the world? Oh, no, that's a post I'm working on.

It said, today's big question.

If using chat GPT and other LLMs to generate ideas is wrong because it steals from artists,

then is it okay to use neural modeling to copy an ample pedal designer's work?

Where's the line?

And the line is drawn in AI because everyone was like, it says American combo.

But that's a picture of a Vox.

Which is even better.

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