581: Bootstrapping a $1M Direct to Consumer E-Commerce Brand as a Side Hustle

The Side Hustle Show

Nick Loper

Business, Education, Entrepreneurship, How To

4.7 • 1.6K Ratings

🗓️ 28 September 2023

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

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Summary

Ben Feys and Kevin Niehoff had a problem. As young professionals working busy day jobs, they struggled with skincare issues like acne and eczema but couldn’t find products that worked for them. Rather than accept their fate, these best friends decided to take matters into their own hands. They dreamed of creating the “Nike of skincare” — a brand built specifically for active males like themselves. In 2019, Ben and Kevin finally decided to scratch their entrepreneurial itch and turn this passion project into a side hustle reality. Little did they know their bootstrapped men’s skincare line YoPrettyBoy.com would generate over $1 million in annual revenue just a few years later. Tune into Episode 581 of The Side Hustle Show to learn: How Kevin and Ben validated the market opportunity for PrettyBoy The extensive research and preparations that went into formulating and launching their products Clever branding and positioning strategies to stand out in a crowded market Traction tactics to efficiently acquire customers and drive repeat sales Key operational areas like manufacturing, fulfillment, and inventory management Full Show Notes: Bootstrapping a $1M Direct to Consumer E-Commerce Brand as a Side Hustle

Transcript

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0:00.0	Boots strapping a million dollar e-commerce brand on the side. What's up? What's up Nick?
0:04.9	A loper here. Welcome to the side hustle show because you're nine to five. They make you a living.
0:09.4	What your five to nine makes you alive. We got an awesome story for you today on
0:13.6	building a brand, building a business, building an online income stream on the side. From your day
0:18.8	job, stick around in this one. We're talking market research, the evaluation, and of course all the
0:23.9	fun marketing tactics that went into it. The brand at the center of our case study today is a
0:29.1	men's steam care brand called Pretty Boy. You can find it at yoprettyboy.com. Enjoying
0:34.9	me today are the best friends and co-founders Kevin, Nihoff, and Ben Fays. Welcome to the show guys.
0:41.7	What's going on? Thank you for having us. Wow.
0:45.2	Happy to have you here. Notes and links for this episode are at sidehustlenation.com slash
0:50.3	Pretty Boy. While you're there, make sure to download your free listener bonus for this episode.
0:55.0	It's my list of 25 e-commerce niche ideas I put together to spark some more inspiration if you
1:00.5	want to follow a similar path. Kevin and Ben, once again, that's sidehustlenation.com slash Pretty Boy
1:06.1	or through the show notes link in the episode description. So you guys, you are two years spent
1:12.9	in the market research phase, the product development phase, and now you're a year and a half
1:17.4	post launch, and you just post an almost $80,000 sales month. And that's huge. That's got to be
1:24.6	incredibly rewarding and validating. But what does that feel like from the standpoint of,
1:29.6	yeah, we're still working the day job. We're still trying to make this happen. What's going through
1:32.9	your heads? It's very exciting. We're getting really close to go all in. And yeah, it's just cool.
1:37.8	I mean, I started this three years ago, you know, it's pretty hard to just get a product to launch.
1:42.0	And now we're a year and a half in and just posting $80,000 like you said, planning to cross over
1:48.0	a million this year. It's pretty cool. It's surreal, honestly, when something we've always dreamed
	...

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