#58: How to Build and Grow Your Personal Brand
The StoryBrand Podcast
StoryBrand.com
4.7 • 2K Ratings
🗓️ 7 February 2022
⏱️ 37 minutes
🧾️ Download transcript
Summary
When it comes to selling your products, they need to be in demand and profitable. But what about if you are the product? How can you strategize and build a personal brand that is both in demand and profitable?
In this episode, Donald Miller coaches Shanera Williamson, founder and podcast host of Brown Mama Bear, a personal brand centered around helping mothers raise brown children in white spaces. Don coaches her on a step-by-step plan to grow her audience and build engagement.
If you think of your business like an airplane, this coaching conversation is all about building the airplane! After today you will have a clear path on how to build a personal brand as well as what's needed to grow and sustain it.
Learn more about Brown Mama Bear and listen to Shanera's new podcast at BrownMamaBear.com.
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Are you stuck trying to grow your amazing business everyone should know about? We can help! Go to BusinessMadeSimple.com/Podcast, share what's been keeping you up at night when it comes to growing your business, and you could be a guest on a future episode. If selected, Donald Miller will coach you during a podcast taping to help identify where your business is blocked and what you need to do to fix it. Stop playing a guessing game when it comes to growing your business and go to BusinessMadeSimple.com/Podcast today!
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Every week on the Business Made Simple Podcast we help you build your business like an airplane so you can fly it far and fast.
Transcript
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| 0:00.0 | Hey, everybody. |
| 0:01.0 | It's me, Donald Miller. |
| 0:02.0 | And before we start today's episode, I have some big news. |
| 0:04.9 | As of this month, business-made simple is officially part of the HubSpot podcast network. |
| 0:09.8 | We are so honored to be part of the HubSpot family of shows designed to help professionals |
| 0:13.5 | listen, learn, and grow by providing access to the world's leading B2B podcast, like success |
| 0:19.6 | story with Scott D. Clary, being boss with Emily Thompson. |
| 0:23.6 | And us, you can check out all of these shows and more at HubSpot.com slash podcast network. |
| 0:34.2 | Welcome to the business-made simple podcast brought to you by the HubSpot network. |
| 0:38.6 | Every week on this show, we coach you to build your business like an airplane. |
| 0:42.4 | The cockpit is your leadership. |
| 0:43.8 | The body is your overhead. |
| 0:45.3 | The right engine is your marketing. |
| 0:46.6 | The left engine is your sales. |
| 0:48.0 | The wings are your products and the fuel tanks are your cash flow. |
| 0:51.8 | If you master the six parts of a small business, your business will fly far and fast. |
| 0:58.2 | Every week we help a business owner just like you, optimize their airplane, I'm your host, |
| 1:02.8 | Donald Miller. |
| 1:03.8 | On today's episode, we're going to talk about building the airplane. |
| 1:07.2 | We're not just going to talk about leadership or right engine or left engine, we're going |
| 1:10.4 | to talk about it all because we're going to talk about how to build a personal brand |
| 1:14.4 | from nothing. |
... |
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