You don't need to track people to make money because it's all based on the contextual advertising.

So the better user experience would be like not track anybody at all.

Hello and welcome. I'm Shane Parish and this is the Knowledge Project, a podcast exploring the ideas,

methods and mental models that will help you learn from the best of what other people have already

figured out. You can learn more and stay up to date at fs.blogslashpodcast.

We also have a newsletter, it's called Brain Food, it comes out every Sunday, it's short and sweet,

contains recommendations for articles we've found online, books we're reading, quotes we find

interesting and worth thinking about and so much more. It's all signal, no noise and it's one of

the most popular things we've ever done and it's free. You can learn more at fs.blogslashnewsletter.

Most of the guests on the show are subscribers to the weekly email as well, so check it out.

On the show today is Gabriel Weinberg, the founder and CEO of Duck Duck Go, an author of super thinking,

a giant book of mental models. We're going to explore data privacy, touch on a bit of cyber security,

go deep on mental models and explore how you can help your kids think better. You don't want to miss

this, it's time to listen and learn.

Before we get started, here's a quick word from our sponsor.

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Metal Lab wants to bring the unique design philosophy to your project. Let them take your brainstorm

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...