58: Engineering a 20,000 Download Kindle Launch: My Tactics, Takeaways, and Biggest Mistakes
The Side Hustle Show
Nick Loper
4.7 • 1.6K Ratings
🗓️ 27 June 2014
⏱️ 58 minutes
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| 0:00.0 | This is the Side Hustle Show with Nick Loper, episode 58, |
| 0:03.2 | behind the scenes of my 20,000 download Kindle Launch. |
| 0:06.1 | Welcome to the Side Hustle Show, |
| 0:09.7 | where aspiring part-time entrepreneurs learn |
| 0:12.0 | how to turn their side hustle dreams into reality. |
| 0:15.0 | Because your 9-to-5 may make you a living, but your 5-9 makes you alive. |
| 0:20.0 | And now your host, Nick Loper. |
| 0:24.0 | Hey everybody, Nick Loper, |
| 0:28.0 | Hey everybody, Nick Loper here. |
| 0:29.0 | Welcome to the Side Hustle show, |
| 0:30.0 | coming at you with a special Friday edition of the podcast. This is a solo show, it's just me. |
| 0:36.0 | I want to talk to you about my recent Kindle launch for the Book Project Work Smarter that ended up generating over 20,000 free downloads. |
| 0:45.4 | I want to talk about the tactics, takeaways, and results from that launch, kind of |
| 0:49.8 | in the pre-launch phase, the creation stage. What went on during launch week? My marketing tactics and |
| 0:54.9 | strategies as well as the transition from free to paid and during that time the |
| 1:00.9 | the book has is earned close to a thousand dollars and probably will |
| 1:04.3 | surpass a thousand dollars in royalties by the time this episode airs. So I |
| 1:09.5 | wanted to just kind of break this all down for you and kind of go through what worked, what didn't work, |
| 1:15.2 | and what I might try and improve on next time or how you can to kind of apply these same things to your book |
| 1:21.2 | launch if you want to go down that path. |
| 1:24.0 | And I should, this would be a perfect time to note that I didn't have any particular |
| 1:26.8 | expertise or qualifications to write this book. |
... |
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