577: Scaling an Online Business for Recurring Revenue: From Course to Membership

The Side Hustle Show

Nick Loper

Business, Education, Entrepreneurship, How To

4.7 • 1.6K Ratings

🗓️ 24 August 2023

⏱️ 63 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Starting an online tutoring business while juggling nursing school and 6 kids sounds daunting.

As a nursing student struggling to keep up with her coursework, Nicole discovered a passion for helping fellow students learn difficult concepts and develop effective study skills.

This launched her on an incredible 10-year-long journey - from tutoring classmates to building a thriving online membership site, YourNursingTutor.

How'd she pull it off while raising 6 kids?

In this episode, we'll hear Nicole's story of pivoting from an online course to a membership model and achieving recurring revenue.

Tune into episode 577 of The Side Hustle Show to learn:

How Nicole revived her business after a Google algorithm collapse
Pivoting from an online course to membership model
Creative tactics to attract audience and drive sales
How Nicole optimized her offers and funnel for maximum value
How TikTok helped Nicole gain 80K+ followers fast

Full Show Notes: Scaling an Online Business for Recurring Revenue: From Course to Membership

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Transcript

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0:00.0	This is scaling an online business for recurring revenue.
0:04.3	What's up, what's up, and Nick Aloper here.
0:06.4	Welcome to the Side Hustle Show.
0:08.4	Now a proud member of the Entrepreneurate Podcast Network.
0:11.5	Because your 9-5 may make you a living,
0:13.9	but your 5-9 makes you alive.
0:16.4	And we're actually picking up today's story about halfway through.
0:20.3	So I want to summarize the first few years in the business for you to catch up.
0:24.1	So Nicole Whitworth started tutoring her fellow nursing students.
0:28.2	Well, she was in nursing school.
0:29.8	After graduation, people kept reaching out for help.
0:32.5	So she started your nursing tutor.com.
0:35.6	She invited people to join a live whole-hort-based group program.
0:40.5	Recorded it, which was super smart,
0:42.3	and then sold that recorded product as a digital product for years.
0:46.5	Then, as can happen in an online business,
0:50.1	the site got smacked down by a Google algorithm update.
0:53.7	And so this is the story of bringing it back from life support
0:57.4	and building your nursing tutor into full-time online income stream.
1:02.1	Nicole, welcome to the Side Hustle Show.
1:04.8	Thank you so much, and I'm glad to be here.
1:06.6	Are you bad?
	...

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