Raise your hand if you are ready to level up your business in 2023.

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forward slash playlist. Your story has to have cohesion and fidelity. It basically has to stick

together and make sense. If a story does not stick together and make sense, we actually stop

paying attention to it. But a simple example of this is if you're watching a movie and you see that

in the movie, they say that they're in LAX Airport and you know that that's actually Chicago

O'Hare and you go, although you stop paying attention to the movie and you go, wait, that doesn't

make sense. That doesn't stick together. They're not in LA. We stop experiencing narrative

transportation. Therefore, that story has less influence. Well, the range manager talks about

that for movies and books, but it also goes into marketing. So when an audience, when a customer

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