575: Ty Haney on Being Ousted From Her Own Company: The Lesson's Learnt & How to Bounce Back

The Foundr Podcast with Nathan Chan

Nathan Chan

Marketing, Business, Entrepreneurship

4.8 • 662 Ratings

🗓️ 1 August 2025

⏱️ 51 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, Ty Haney, founder of Outdoor Voices, shares how she turned her public downfall into the blueprint for an even bigger comeback—building multiple new brands and redefining how community drives growth. She reveals: • How she built Outdoor Voices into a $100M cult brand by age 30 • Why the DTC playbook failed—and what she’s doing differently now • The four-part community-building formula that makes customers 4x more valuable • Her biggest mistakes as a first-time CEO—and how she’s fixing them with Joggy and TYB • Why owning your story and controlling your cap table is non-negotiable • The future of founder-led content, brand building, and consumer trust If you’re building a product brand, fighting for comeback, or want a masterclass in turning failure into fuel—don’t miss this one. Foundr Community Offers Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching: → Starting your ecom biz? ⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠ → Already selling and want to scale? ⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠ Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → ⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠ Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. ⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠ to get started. Connect With Nathan Chan Instagram → ⁠⁠⁠⁠⁠Click Here⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠Click Here⁠⁠⁠⁠⁠ Connect With Ty Haney Ty's Instagram → Click Here Joggy's Instagram → Click Here TYB's Instagram → Click Here Joggy's Website → Click Here TYB's Website → Click Here Follow Foundr for More Business Growth Strategies YouTube → ⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠ Website → ⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠ Instagram → ⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠ Facebook → ⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠ Twitter → ⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠ Podcast → ⁠⁠⁠⁠⁠Click here

Transcript

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0:00.0	Hey Founder Fam, I want to talk to you about something super exciting. We're officially partnered with Omniscend, the email marketing and SMS platform built specifically for e-commerce founders. We've been recommending OmnisCent to Founder students for a while now because it just works. Whether you're launching your first store or you're scaling the seven figures, it really helps you automate your marketing and get real results.
0:24.0	Did you know on average, Omnysend customers make $68 for every $1 they spend, which is an insanely good return on investment.
0:32.6	And because you're part of the founder community, you get 50% off your first three months with the code Founder 50.
0:39.3	Just head to Omnisend.com forward slash founder without the E to get started.
0:45.0	All right.
0:45.9	Now let's jump back into the show.
0:49.3	Hey Founder fam.
0:50.6	Welcome back to another episode.
0:52.2	Today we're sitting down with Ty hayney she's the powerhouse
0:55.4	who turned outdoor voices into a hundred million dollar cult brand and then it all came crashing
1:02.4	down but she didn't quit she turned her public fall into fuel for an even bigger comeback and
1:09.2	this conversation is her raw blueprint for how she's starting
1:12.6	over with new brands like Tyab and Joggy. I loved this interview. I know you're going to too.
1:19.8	So now let's jump into the show.
1:21.5	Hear the stories. Learn the proven methods and accelerate your growth and future through
1:27.1	entrepreneurship.
1:28.9	Welcome to the founder podcast with Nathan Chan.
1:34.7	You built one of the most recognizable director consumer brands in the past decade with
1:42.2	outdoor voices, you know, turning over sub $100 million a year.
1:47.7	And then you lived through what many would call a fall from grace.
1:52.2	So when you look back at that time, what do you think the world got wrong with your story?
1:59.0	Interesting.
	...

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