#575: Telling authentic branded stories with Sophie Harris, GoDaddy

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Business, Marketing

4.9 • 113 Ratings

🗓️ 13 September 2024

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

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Summary

GoDaddy’s “Made in America” series has just debuted its fifth season, which captures the real, unscripted stories of small business owners as they unfolded in real time.

Today we’re going to talk about capturing and sharing unpredictable stories to create authentic brand messaging.

To help me discuss this topic, I’d like to welcome Sophie Harris, Senior Video Producer at GoDaddy and Creative Director of GoDaddy’s “Made in America” documentary series

RESOURCES

Made in America website: https://www.godaddy.com/made-in-america

Register for the Medallia CX Day webinar: Building Loyalty: How Top Brands Create Forever Customers with CX - https://bit.ly/3M7dkQM

Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom

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Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

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Transcript

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0:00.0	The Agile brand.
0:03.0	Welcome to Season 6 of the Agile brand, where we discuss marketing technology and customer experience, trends, insights, and ideas with enterprise and technology platform leaders.
0:18.0	We focus on the people, processes, data, and platforms that make
0:22.1	brands successful, scalable, customer-focused, and sustainable. This is what makes an agile brand.
0:28.0	I'm your host, Greg Kilstrom, advising Fortune 1000 brands on Martec, marketing operations, and
0:33.6	CX, best-selling author and speaker. The Agile Brand podcast is brought to you by Tech Systems,
0:39.3	an industry leader in full-stack technology services,
0:42.4	talent services, and real-world application.
0:45.0	For more information, go to teksystems.com.
0:49.0	Now let's get on to the show.
0:52.9	GoDaddy's Made in America series has recently debuted its fifth season, which captures the
0:57.8	real unscripted stories of small business owners as they unfold in real time. Today we're going to
1:03.2	talk about capturing and sharing unpredictable stories to create authentic brand messaging.
1:08.5	To help me discuss this topic, I'd like to welcome Sophie Harris, senior video producer at GoDaddy and creative director of
1:14.9	GoDaddy's Made in America documentary series.
1:17.8	Sophie, welcome to the show.
1:19.5	Thank you so much for having me.
1:21.4	Yeah, looking forward to talking about this with you.
1:23.7	Before we dive in, why don't you start by giving a little background on yourself and your
1:28.7	role? Sure. Briefly, briefly, I worked in documentary film for about 15 years, mostly for
1:37.8	HBO documentary films and for PBS and had some wonderful commercial success. Great experience. And about four or five
1:48.6	years ago, I was approached by some colleagues at GoDaddy who asked me to join their team,
	...

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